Own brand and GTM for a multi-title slate, turning player research into a tangible brand foundation, shared messaging, and cross‑team campaigns that move developers and players.

• Brand and audience insight: Develop deep knowledge of target player audiences and champion the player across development and marketing.
• Brand strategy and identity: Build and manage the brand strategy for each product, including positioning, framework, tone of voice, and visual identity.
• Product truth and positioning: Identify compelling product truths, USPs, and ensure titles stand apart from competitors.
• Insight-driven tuning: Use brand, player and market insights to help developers tune their game for impact.
• Internal evangelism: Act as internal champion for your brands, informing and exciting the wider business and partners.
• GTM strategy: Develop comprehensive go-to-market strategies from pre-launch to live operations.
• Campaign integration: Build integrated campaign plans with cross-functional SMEs to ensure a joined-up release.
• Campaign kickoff and alignment: Lead campaign kickoff meetings aligning objectives, messaging and timing.
• Asset development: Drive marketing asset briefing, creation and approval with internal and external creative teams.
• Budget and resources: Manage marketing budgets, plans, spends and resource deployment for impact.