Responsibilities

• Operate as a senior leader with a real seat at the table, contributing to strategic discussions across brand, customer, product, trading and growth with clear recommendations and a strong point of view
• Shape more than the marketing by bringing the brand and customer lens into product, proposition and experience decisions, influencing naming, messaging, launch planning and customer experience
• Serve as Senior custodian of a distinctive, trusted, commercially effective brand, setting how it shows up across every touchpoint and protecting what makes it loved while pushing it forward
• Own always-on marketing, campaigns, creative and content, moving beyond seasonal thinking to a year-round rhythm and building an in-house creative engine across social, UGC, video, photography and PR
• Oversee Organic social, influencer, PR and partnerships, with instinct for creators, moments and partnerships that land and stay close to culture
• Lead paid strategy alongside internal specialists and selective external partners, ensuring paid activity ladders into commercial performance
• Drive Commercial growth through brand, content and channel activity, including merchandise, gifting, events, B2B and corporate
• Lead and develop a 12-person Brand & Marketing team, fostering a culture of pace, creativity, accountability and commercial awareness

Requirements

• Senior brand marketing leadership experience in a consumer-facing business
• Strong track record across always-on marketing, campaigns, creative and content
• Experience leading or strongly influencing organic social, PR, influencer, partnerships and earned media
• A strong instinct for the audiences, platforms and cultural moments that drive modern consumer brands
• Solid understanding of paid acquisition, performance marketing, digital, CRM, e-commerce and SEO/GEO
• Experience leading internal teams and managing external partners without becoming dependent on them
• Strong commercial awareness and the confidence to challenge constructively across functions
• Excellent written, verbal and visual judgement

Preferred

• Experience in experience-led or lifestyle-driven consumer brands (leisure, hospitality, travel, entertainment, sports, active lifestyle, retail, subscription or similar)
• Multi-site or location-led experience
• Seasonal trading
• Merchandise, branded environments or physical touchpoints
• B2B, groups or corporate alongside B2C
• Bold, creative and commercially grounded leadership style
• Strong people leadership with the ability to challenge cross-functionally
• Experience leading or influencing organic social, PR, influencer, partnerships and earned media

Benefits

• Remote role with regular UK travel to locations
• Flexible, remote working which supports work-life balance
• Diverse and inclusive workplace