Responsibilities

• Create engaging digital design solutions across email, CRM, social media, display advertising, web and other digital channels.
• Develop creative concepts and visual routes that bring brand campaigns and customer communications to life.
• Design and produce static and animated assets, using motion and storytelling to increase engagement and impact.
• Work closely with stakeholders across Brand Marketing, CRM, Ecommerce, Product & Propositions, External Comms and Social teams to deliver effective creative solutions.
• Translate briefs into high-quality, customer-focused creative that supports business objectives and reflects customer needs.
• Apply and champion Premier Inn brand guidelines whilst identifying fresh and relevant ways to evolve creative execution.
• Present creative ideas and rationale confidently, responding positively to feedback and refining work as required.
• Support campaign delivery from initial concept through to production-ready assets.
• Contribute to creative reviews, trend research, competitor analysis and team critique sessions.
• Help develop templates, toolkits and motion design principles that improve efficiency and consistency across the brand.

Requirements

• Proven experience delivering high-quality digital design in an in-house or agency environment, with a strong portfolio showcasing brand campaigns, digital creative and motion graphics.
• Strong understanding of typography, layout, imagery, visual hierarchy and design principles, with experience creating assets across email, CRM, social, display and web channels.
• Animation and motion design skills, with the ability to develop concepts and bring ideas to life through engaging storytelling across multiple formats and touchpoints.
• Ability to balance creative thinking with commercial objectives, translating briefs into customer-focused creative that drives results.
• Excellent communication and stakeholder management skills, with confidence presenting work, explaining creative rationale and collaborating across a range of teams.
• Strong organisational skills, attention to detail and the ability to manage multiple projects and deadlines in a fast-paced environment.
• A proactive, collaborative and self-sufficient approach, comfortable taking ownership whilst contributing to a close-knit creative team.

Benefits

• Bonus up to 10%
• Up to 10% contributory pension
• Up to 60% off Premier Inn and Hub stays
• Individual and company-wide performance incentives
• Discounts from a wide range of retailers and leisure providers
• Excellent career development opportunities within one of the UK's leading hospitality businesses