Responsibilities

• Content strategy and calendar ownership
• Own the marketing and content calendar across all UK consumer brands — Qima Café, Jampot Coffee Co. and Qima Bakery
• Define the narrative arc for each brand: Qima Café as source-led authority, Jampot as taste-philosophy roastery, Qima Bakery as craft-forward and approachable
• Work closely with our in-house marketing and creative team, headquartered in the Middle East, to brief creative assets, provide direction, and ensure output reflects what's happening on the ground in the UK
• Ensure content reflects operational activity in real time — new menus, seasonal launches, events, promotions
• Develop and execute a cross-platform content strategy across Instagram, TikTok, LinkedIn (where appropriate), email and emerging digital channels, tailoring content to each audience rather than simply reposting the same content everywhere.
• Build our TikTok presence from the ground up, developing a content style that complements—not duplicates—our Instagram.
• On-the-ground content creation: Be physically present in the cafés: phone, camera, eye. Capture the real thing
• Shoot, direct, and produce Reels, Stories, carousels, and stills — day-to-day content shouldn't require a full production crew
• Turn the everyday into compelling: a new pastry on the pass, a barista routine, a new Yemen lot on the menu

Requirements

• At least 3–5 years of experience in brand marketing, content or social media — ideally in food, hospitality, coffee or lifestyle
• A creator first, strategist second — you know how to make things look right and feel right, not just plan them on a spreadsheet
• Physically present: you go to cafés, you notice things, you capture moments without being asked
• You have genuine opinions about food, coffee and culture — you're not making content for a brand you don't care about
• You're happy to get your hands dirty creating content, but your ambition is to build brands, not just manage social media.
• Confident briefing designers, working with a remote creative team, and pushing back when the output isn't right
• You have experience materially growing an Instagram presence — you can show us the work and the numbers
• Commercially aware: great content should drive footfall, bookings and real business outcomes
• Comfortable with CRM and email platforms; bonus if you've run campaigns end-to-end

Benefits

• Multi-brand scope from day one — three distinct brands with genuine stories, with more to come as we expand
• Direct access to and backing from the CMO and the CEO/Founder — no layers, no approval chains
• An established in-house marketing and creative team based in the Middle East, giving you dedicated design and creative support while you lead strategy, content and brand execution in the UK
• Real career trajectory: as the group grows in the UK and beyond, this role grows with it
• £40,000 – £50,000 base salary depending on experience, with a performance bonus tied to measurable growth targets
• Coffee. A lot of it.