Responsibilities

• Act as a key guardian of the MaPS (corporate) and MoneyHelper (consumer) brands, ensuring consistent and effective application of brand guidelines across all communications, products, campaigns and channels.
• Lead the roll out of a new visual identity for our Money Guiders programme branding
• Work closely with internal design teams and external creative agencies to develop, evolve and maintain brand guidelines and visual identity systems across print, digital, social, video and emerging media.
• Support the roll-out of a new brand strategy for MoneyHelper
• Manage and oversee internal brand approval processes, ensuring communications and creative outputs meet agreed brand standards and strategic objectives.
• Help to embed and manage the organisation’s Digital Asset Management (DAM) system, ensuring teams and agency partners understand how to access and use brand assets, templates and guidance correctly.
• Manage intellectual property and trademark activity relating to our brands, including supporting trademark applications, monitoring usage and identifying potential brand or trademark infringements.
• Support naming development for new products, services, campaigns and propositions, including early stage evaluation and governance processes. Help to develop and refine key messaging frameworks and ensure they are consistently applied across communications, campaigns and channels.
• Work collaboratively with campaign, content, partnerships, digital and product teams to ensure integrated and audience-focused delivery across communications activity.
• Contribute to the continuous improvement of brand governance, processes, tools and ways of working across the organisation.

Requirements

• Significant experience in brand within a consumer-facing organisation, public body or agency environment.
• Advanced academic and/or professional qualifications in a relevant discipline, and/or able to demonstrate equivalent learning on the job.
• Experienced in implementing a new visual identity to a range of marketing assets and channels
• Strong understanding of brand management and governance, including brand guardianship, approvals processes and maintaining consistency across complex organisations and multiple channels.
• Experience working with and/or developing brand guidelines, visual identity systems and creative development across digital, social, print, video and campaign communications.
• Experience working closely with designers, creative agencies and multi-disciplinary teams to deliver high-quality creative and communications outputs.
• Experience using insight, research and brand tracking to evaluate brand performance and inform strategic and tactical decision-making.
• Understanding of intellectual property, trademarks and brand protection processes
• A strong interest in working at MaPS and a wider interest in and/or knowledge of financial wellbeing.

Preferred

• Understanding of accessibility and inclusive design principles across communications and digital channels.
• Experience supporting or implementing brand systems, templates or Digital Asset Management (DAM) platforms.
• Experience working within large, matrix or public sector organisations.
• Knowledge of government communications and marketing spend controls and processes.

Benefits

• 30 days’ annual leave plus bank holidays
• Pension contributions matched 2 to 1 (employer contribution up to 10% of your salary)
• Season ticket loan
• Cycle to work scheme (up to £3,000)
• Subsidised eye tests & flu jabs
• Life assurance
• EAP Assist & Life
• Enhanced family and sick pay
• 2 paid volunteering days
• Recognition scheme