Brand Lead

Newcastle upon Tyne, UK (Hybrid)

Salary Not AvailableManagerContract

Posted 2 months ago

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Job Summary

Own brand governance and enable transformation across a large, matrixed organisation, leading a small specialist team to protect brand integrity while delivering scalable tools and guidance for consistent brand delivery.

  • Brand Leadership: Lead a specialist Brand team, align strategy with delivery, and set priorities within HMRC.
  • Governance & Enablement: Balance protection with proactive enablement, embed brand understanding, and build trust across HMRC.
  • Tools, AI & Scale: Develop practical brand tools and explore responsible AI usage to support self-service and scale delivery.

Job Description

Own brand governance and enable transformation across a large, matrixed organisation, leading a small specialist team to protect brand integrity while delivering scalable tools and guidance for consistent brand delivery.

  • Brand Leadership: Lead a specialist Brand team, align strategy with delivery, and set priorities within HMRC.
  • Governance & Enablement: Balance protection with proactive enablement, embed brand understanding, and build trust across HMRC.
  • Tools, AI & Scale: Develop practical brand tools and explore responsible AI usage to support self-service and scale delivery.
HM Revenue & Customs logo

HM Revenue & Customs

HM Revenue and Customs (HMRC) is the UK’s tax, payments and customs authority.We collect the money that pays for the UK’s public services and help families and individuals with targeted financial support. We help the honest majority to get their taxes and payments right, and make it hard for the dishonest minority to cheat the system.We use LinkedIn to post regular updates about HMRC’s work on subjects that will be of interest to the LinkedIn community, for instance business tax and advice on running your company, news on tax policy, and HMRC recruitment opportunities. This page is monitored by HMRC's Social Media Team, but at present we are unable to respond to comments.Connecting with HM Revenue and CustomsGOV.UK: www.gov.uk/HMRCTwitter@HMRCgovuk - news, updates and guidance from HMRC@HMRCcareers - news, updates and job alerts from HMRC’s Talent Acquisition team@HMRCPressOffice - our press office account providing multi-media press releasesFacebookwww.facebook.com/HMRCBlogsLife at HMRC blog - https://lifeathmrc.blog.gov.uk/Working with tax agents - https://taxagents.blog.gov.ukCustomer serviceOur customer service team is able to answer general queries at @HMRCCustomers or on our Facebook page www.facebook.com/HMRC.https://linktr.ee/HMRCgovuk

Founded in 2005
London, England, GBR
26K employees

Traffic Signals

Monthly Visitors
106.6M
Monthly Google Ads Budget
$356
Traffic Source Mix
Search
58.6%
Direct
31.7%
Referral
6.6%
Social
0.2%
Paid
0.5%

Headcount Trend

Current headcount: ~26K

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$444.9M
Last Raise
$444.9M
Grant, 3 years ago

Funding History

  • Mar 2023
    Grant • $444.9M

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