Brand Executive - Restaurants

UK

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own brand strategy and execution across multiple Greene King brands with a tight plan, health insights, and portfolio goals, ensuring consistency and efficient activation.

  • Brand planning and governance: translate 3–5 year plans into coherent campaigns and consistent brand standards across services, food, drinks, and comms.
  • Campaign briefs and cross-functional handoffs: develop clear briefs with budgets and hand to marketing for execution, working with Integrated Marketing on calendars.
  • Measurement and alignment: review brand health data and stakeholder feedback to steer future plans and ensure stakeholder buy-in across marketing and business.

Job Description

Responsibilities

  • Execute the 3-5 year brand plans informed by brand health insights, strategic goals, and portfolio plans ensuring it remains relevant within the market
  • Review brand health and market position using internal performance data and customer feedback, sharing insight with relevant stakeholders across Marketing and the broader business to inform future plans
  • Work in partnership with Integrated marketing to design and develop integrated campaign calendars that align with brand objectives and market positioning
  • Maintain brand strategies for Service, Food, Drinks, Comms, etc which inform future campaign activity
  • Follow the Greene King way of brand building ensuring consistency of approach across brands, delivering in the most effective and efficient way. Take accountability for ensuring that all brand / marketing / operational activity is in adherence with brand standards
  • Develop brand campaigns and clear briefs aligned with the plan and budget, and handover to marketing for effective execution.
Greene King logo

Greene King

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.At Greene King we are passionate about delivering our purpose to ā€˜pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 40,000 people across the group with three divisions: Greene King pubs, Destination Brands & Ventures, and Brewing & Brands.•Greene King pubs: Greene King pubs is our mainstream pub brand located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country with clear ambition to be ā€œThe Nation’s Most Loved Pub Brandā€. Pub Partners runs our tenanted and leased pubs business and Hive Franchise pubs.•Destination Brands & Ventures: Destination Brands is a portfolio of distinct brands which includes Hungry Horse, Chef & Brewer, Farmhouse Inns and Flaming Grill that bring friends and family together, delivering great service, quality and value for money for a range of eating out and drinking occasions. Venture includes Hickory’s, Premium (Crafted Pubs & Metropolitan Pub Company) and Hotels which operate autonomously of Greene King’s managed pub brands. •Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.

Bury St Edmunds, England, GBR
13K employees