Responsibilities

• Act as custodian of the brand, ensuring consistency and excellence across all communications and creative outputs.
• Develop and evolve the brand identity, positioning and messaging in line with business objectives and growth plans.
• Create compelling brand narratives that strengthen emotional connections with members and prospective customers.
• Ensure all customer-facing touchpoints reflect the premium nature of the brand and deliver a consistent luxury experience.
• Lead the creative development of campaigns, content and brand initiatives across digital, social, print and physical environments.
• Collaborate with designers, photographers, videographers, copywriters and external agencies to produce best-in-class creative assets.
• Maintain exceptional visual and editorial standards across all communications.
• Identify emerging cultural, luxury and lifestyle trends to keep the brand relevant, aspirational and differentiated.
• Develop and execute an integrated communications strategy that elevates brand awareness and strengthens market positioning.
• Oversee all brand messaging, ensuring a consistent tone of voice across every platform and channel.

Requirements

• Minimum 4-5 years' experience in brand management, communications or creative marketing roles.
• Previous experience working within luxury fashion, hospitality, wellness, fitness or lifestyle brands.
• Deep understanding of luxury brand positioning and premium consumer expectations.
• Highly creative with a strong visual eye and exceptional attention to detail.
• Proven experience managing multi-channel brand campaigns and content strategies.
• Excellent copywriting, communication and storytelling abilities.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Confident working with creative agencies, freelancers and cross-functional stakeholders.
• Commercially aware, with the ability to balance brand-building objectives with business performance goals.
• Adaptable, proactive and comfortable operating within a fast-paced entrepreneurial environment.

Benefits

• Leave: 25 Days per annum (plus bank holidays).