Responsibilities

• Support on the delivery of integrated multi-channel marketing campaigns from briefing through to post-campaign analysis including managing campaign timelines, content creation, budgets, approvals and reporting processes.
• Lead and support the execution of key brand initiatives including the Gardeners' World 2-for-1 campaign and wider audience engagement activity.
• Act as a brand guardian, ensuring consistency of messaging, tone of voice and brand representation across all touchpoints.
• Work collaboratively with editorial, acquisition, commercial, design, social, CRM, events and digital teams to deliver joined-up campaigns.
• Support campaign optimisation through performance reporting, insight analysis and data-led recommendations.
• Monitor audience trends, competitor activity and market insights to identify opportunities for audience growth and engagement.
• Contribute ideas to support brand growth outside of seasonal peaks through partnerships, campaigns and new audience opportunities.
• Work closely with Gardeners' World Live events teams to ensure consistent brand representation across on-site activations and promotional materials.

Requirements

• Experience in brand marketing and campaign management.
• Demonstrable experience delivering multi-channel marketing campaigns.
• Strong organisational and project management skills with excellent attention to detail.
• Experience supporting and delivering brand partnerships.
• Experience working collaboratively across multiple stakeholders and teams.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret campaign performance and audience insights.
• Commercial awareness and understanding of audience engagement.
• Understanding of digital marketing channels including CRM, social media, email marketing and content marketing.
• Ability to nurture and maintain strong working relationships.

Preferred

• Proactive and solutions oriented.
• Highly organised and adaptable.
• Commercially aware and audience focused.
• Collaborative and confident managing stakeholders.
• Comfortable working in a fast-paced environment with multiple priorities.
• Enthusiastic, curious and keen to contribute ideas and recommendations.

Benefits

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year's which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces