Responsibilities

• Build and execute multichannel campaigns that strengthen AIUK brand, shift attitudes on human rights, and drive awareness and income.
• Develop strategic, audience-centred communications to change thinking and deepen connection with AIUK.
• Use insights and behaviour change theory to influence perceptions and behaviours around human rights.
• Apply messaging, storytelling and creative tactics to resonate with audiences in a crowded landscape.
• Collaborate with Brand & Marketing Manager to bring brand strategy to life through integrated campaigns, partnerships and activations.
• Deliver audience‑led, insight‑driven work that cuts through and motivates action.

Requirements

• Grow and nurture a brand authentically, inclusively and emotionally.
• Plan and deliver brand and behaviour change campaigns using insights to shape messaging, creative and channels.
• Leverage mainstream culture and timely moments to make human rights accessible to broad audiences.
• Plan and implement paid marketing campaigns including media planning and buying.
• Scope, negotiate and implement mutually beneficial brand partnerships.
• Contribute to an inclusive culture with collaboration, curiosity and learning.

Benefits

• New colleagues receive 27 days leave annually (29 after five years), as well as bank holidays (pro rated for part time) and 3 wellbeing days.
• 2-5% employee pension contributions are matched at 6-9%.
• 6 months full pay for family leave.
• Flexible working such as compressed work patterns and job shares.