Brand Ambassador Aperitifs
London, UK
Posted 1 month ago
Job Summary
Lead advocacy and education for the Aperitifs portfolio across the UK On-Trade, delivering training programs, managing budgets and stakeholders, and elevating brand education through Campari Academy initiatives.
- Lead Campari Academy trainings and Perfect Serve initiatives
- Develop digital-forward upskilling for bartenders and manage multi-stakeholder programs
Job Description
Responsibilities
- Drive Advocacy & Education for the Aperitifs Portfolio
- Deliver best-in-class moments to connect our brands to the UK On-Trade
- Create, maintain and evolve our Aperitifs training strategy to align with the overall Campari Group UK Advocacy vision
- Host a multitude of training types at our Campari Academy in London and in the field
- Assist the Campari Academy & Trade Advocacy Manager in ideation and delivery of drinks development session for key National and Regional customers
- Strong integration and understanding of Italian Culture and how the Campari Group Aperitifs Portfolio help to grow this in the UK.
- Deliver 360 Spritz Perfect Serve Program
- Evolve and project manage the existing Perfect Serve Program across all on-trade channels at scale
- Develop fun, digestible and memorable trainings to embed our Perfect Serve mission
- Inspire and upskill our Regional Brand Ambassadors (RBAs) to his all-success markers across rapport building, trainings and spot checks
Requirements
- 5 years+ On Trade Bartender / Brand Ambassador experience (UK or Global)
- Experience of having worked with some of the UK’s best bars
- Up to date with latest category/drinks trends
- Preferable to have strong knowledge of the UK On Trade
- Well-networked across UK On Trade desired
- Extensive technical knowledge of the Spirits category/sub-categories and Campari brands
- Experience in managing time and resource across different workstreams, inclusive of leading projects and collaborating cross- functionally
- Experience of developing Category/Brand Training Programmes from inception to presentation
- Sales experience highly regarded
- Creativity
Campari Group
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spanning across Aperitifs, including iconic brands like Aperol and Campari, Agave spirits such as Espolòn tequila, Whiskeys and Rum, with Wild Turkey and Appleton Estate, as well as Cognac and Champagne, including Courvoisier and Grand Marnier.The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.Headquartered in Milan, Italy, Campari Group operates via 25 production sites worldwide and its own distribution network in 27 countries. Campari Group employs approximately 5,000 people.The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: www.camparigroup.com/enPlease enjoy our brands responsiblyCampari Group has no obligation to accept, display, review, monitor, or maintain any content posted to any Social Media Site, but does reserve the right to monitor, restrict, block, suspend, or terminate access to any Social Media Site, at any time, without notice and for any reason, in its sole discretion. We reserve the right to delete comments, images, or other posts that we deem are abusive, inflammatory, or otherwise inappropriate.
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