Responsibilities

• You will set and deliver out B2C marketing plan to grow our base of parent users across key markets. Your goal is to drive more parents to compare, consider and connect with partner schools.
• Manage performance marketing campaigns.
• Identify opportunities to increase SEO and GEO across product and content, working closely with our product team to implement them.
• Grow our social presence and interact with communities of expat parents.
• Regularly source, speak and get feedback from parents using the platform to improve both our marketing and product development.
• Test new channels for user acquisition and find what works best.
• Assess, monitor, and report on key performance indicators on a weekly basis, including customer acquisition cost, user distribution across key markets, and return on ad spend.

Requirements

• Proven experience of B2C marketing within a start up environment is essential
• You have hands-on experience managing Google Ads campaigns to drive growth of the right type of users
• You have experience owning and delivering marketing strategies directly and at a fast pace, proactively and without relying on others
• You’re very confident using performance data to make decisions and communicate them to Senior Leadership, adapting our plans on the fly when issues arise.
• While you won’t outsource our marketing to AI, you understand how to make the most of it to help you deliver and optimise our campaigns