B2B Marketing Manager - Up World

Responsibilities

• Drive revenue
• - Work to a revenue target and own it. Today, courses drive £100k a year and our ambition for your role is to double it. Cohorts run at 20 to 25 people and we think 40 is possible.
• - Get people from curious to converted, whether that's on a call, through a launch or face to face at our events.
• Generate leads and build brand awareness
• - Own the full funnel: launch campaigns, warm leads, paid, landing pages and follow-up.
• - Get the courses seen by more of the right people, beyond the Up World community.
• - Brief our freelancers (design, copy, paid) and hold the quality bar and be really hands on when it’s quicker to just write yourself!
• Make it a well oiled machine!
• - Manage the course logistics, from enrolment, admin, comms and cohort tracking. The courses themselves are delivered by Lottie and our coaches, but the systems underneath them are yours. These are all set up, so you’re not building anything from scratch, but you can absolutely refine them.
• - Report on what's selling, what's converting and where we're losing people, and use that to grow enrolments.

Requirements

• A goal focused mindset! You've owned a number and a revenue number gets you going rather than stressing you out.
• Comfort picking up the phone. You don't find asking for the sale awkward, whether it's one to one or one to many.
• A solution-focused approach. When something isn't working, you come back with a fix, not just the problem and love the process of building.
• Ambition. You want to build something bigger than the job you're walking into.

Preferred

• CRM and ops skills. You've set up and run a CRM properly, and you've built automations other people now rely on.
• Lead generation experience. You've built a pipeline from scratch, written the launch emails, briefed the ads, watched a funnel not work and fixed it.
• An interest in startup marketing and the people doing it. Our customers are marketers, and the product only works if you understand them.
• Experience with data. You look at what the numbers say and change course, rather than defend a decision you've already made.

Benefits

• 🌴 25 days holiday plus bank holidays.
• 💪 Monthly remote-working allowance
• 🌟 Our commitment to your development
• 🎂 Birthday off
• 💸 Enhanced paternity/maternity leave & pay
• 🙂 Unlimited coaching with MoreHappi
• 🤝 Full Up World Membership