B2B Marketing Manager

Liverpool, UK (Hybrid)

£45K/yr – £50K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own and orchestrate TLA’s B2B marketing engine to drive measurable pipeline and revenue, through integrated programmes (ABM, content, events, PR), tight messaging, and a data-driven demand-generation approach across the website and owned assets.

  • Growth-focused: lead multi-channel campaigns (content, events, PR, email) that convert into MQLs, SQLs, and pipeline.
  • Content & messaging: evolve commercial positioning and run a structured B2B content calendar (podcasts, webinars, newsletters) to support demand and brand authority.
  • Channel & asset ownership: own the B2B website as a demand-gen asset and align collateral, sales enablement, and data-driven insights with commercial priorities.

Job Description

Own and orchestrate TLA’s B2B marketing engine to drive measurable pipeline and revenue, through integrated programmes (ABM, content, events, PR), tight messaging, and a data-driven demand-generation approach across the website and owned assets.

  • Growth-focused: lead multi-channel campaigns (content, events, PR, email) that convert into MQLs, SQLs, and pipeline.
  • Content & messaging: evolve commercial positioning and run a structured B2B content calendar (podcasts, webinars, newsletters) to support demand and brand authority.
  • Channel & asset ownership: own the B2B website as a demand-gen asset and align collateral, sales enablement, and data-driven insights with commercial priorities.
TLA logo

TLA

In today's digital age, the majority of car buyers turn to the internet for research, making it challenging for automotive brands to reach and engage with them effectively. That's where we come in.We operate a network of unique automotive websites, each designed to cater to specific segments of the car buyer market. Our sites generate substantial volumes of high-quality leads that convert at industry-leading rates, ensuring your brand connects with the right buyers at the right time.Our proprietary TLA CAP (Customer Acquisition Platform) helps automotive brands tackle common challenges, such as duplication and inconsistency, that often lead to wasted time and resources. Trusted by the UK's most prominent and well-established automotive brands and their media agencies, we provide unparalleled access to a vast pool of potential car buyers, empowering your brand to sell more cars.With offices in Liverpool and London, as well as remote team members across the country, our diverse and talented team includes developers, strategists, data specialists, marketers, customer service professionals, and more.To learn more about our current vacancies or the company itself, visit tla.co.

Founded in 2002
Liverpool, England, GBR
75 employees (7 in marketing)

Salaries

Posted range

£45K/yr – £50K/yr

Taken straight from the job posting.

See all TLA salaries

Marketing Team

Marketing Team Size
7 (9% of company)

Traffic Signals

Monthly Visitors
3.8K
Traffic Source Mix
Search
37.8%
Direct
44.6%
Referral
9.2%
Social
6.4%
Paid
1.4%

Headcount Trend

Current headcount: ~75
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B2B Marketing Manager

TLA · Liverpool, UK · Hybrid