B2B Marketing Manager

Harrow, UK (Hybrid)

£50K/yr – £60K/yrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own and optimize multi-channel demand gen for B2B SaaS in ESG sectors, balancing campaign performance with content and enablement to feed sales and product teams.

  • Growth scope: Lead multichannel campaigns across LinkedIn, Google Ads, email, blogs, SEO and retargeting
  • Content & enablement: Build blogs, whitepapers, lead magnets, nurture flows, and sales tools with the consultancy team
  • Brand framework: Sharpen the MARC narrative for hospitality, legal, property and ESG segments to drive higher quality pipeline

Job Description

  • Lead and execute multichannel lead gen campaigns targeting key verticals (hospitality, legal, property, ESG)
  • Own performance across LinkedIn, Google Ads, email, blog, SEO and retargeting
  • Create and execute content strategies including blogs, whitepapers, lead magnets and emails
  • Partner with Sales and Consultancy to create enablement tools, outreach flows, and nurture paths
  • Collaborate on website optimisation to improve UX and conversions
  • Own and improve metrics including CPL, conversion and lead quality, in partnership with the CPO
  • Evolve our brand narrative, making the MARC Framework simpler and sharper for key sectors
SkootEco | B-Corp logo

SkootEco | B-Corp

SkootEco is an award-winning ESG Impact Platform. A Top 5% B-Corp (for transparency and governance), with a mission to empower businesses their staff, customers, guests, fans, to take meaningful action today.At the forefront of climate tech, SkootEco collaborates with businesses, to offer in the moment ESG solutions to help make the world cleaner, greener and happier. Whether that’s one product, one meal, one stay, one event or one member of staff at a time. Working with world renowned and leading and trusted sustainability NGO’s and leading carbon platforms, SkootEco help fund certified tree planting, stopping ocean bound plastic, verified carbon reduction & removal projects to help deliver ESG and science based net-zero targets.Supporting underprivileged regions, whilst also providing the ability to initiate local in-region sustainability initiatives, delivering against a businesses wider SDG goals. .As a climate tech business we provide seamless reporting and showcasing assets, such as unique virtual Impact Profiles, and dashboards enabling businesses to confidently showcase the good we can do together.

Founded in 2019
London, England, GBR
20 employees (2 in marketing)

Traffic Signals

Monthly Visitors
3K

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$6M
Last Raise
$1.4M
Series Unknown, 3 years ago

Funding History

  • Sep 2023
    Series Unknown • $1.4M
  • Jul 2021
    Equity Crowdfunding • $451.8K
  • Jan 2021
    Seed • $2.1M

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