B2B Marketing Executive - Healthcare

Responsibilities

• Support the development and delivery of B2B marketing campaigns to generate leads, build brand awareness and support commercial growth.
• Create, schedule and manage engaging LinkedIn content.
• Create and manage LinkedIn advertising campaigns.
• Develop and deliver email marketing campaigns, including newsletters, product updates and lead-generation campaigns.
• Manage and maintain the CRM and marketing database, ensuring information is accurate and up to date.
• Support the planning and delivery of webinars and virtual events.
• Coordinate the production of event collateral, branded merchandise and other promotional materials.
• Provide marketing support for conferences, exhibitions and industry events.
• Liaise and communicate effectively with internal teams, suppliers and external partners.
• Monitor marketing activity and identify opportunities to improve engagement, lead generation and campaign performance.

Requirements

• Previous experience in a marketing role.
• Excellent written and verbal communication skills.
• Strong copywriting skills and attention to detail.
• Experience creating content for LinkedIn or other business social media channels.
• Experience with email marketing campaigns.
• Good organisational skills and the ability to manage multiple projects and deadlines.
• Ability to problem solve and take ownership.
• Self-motivated team player.
• Can-do, positive attitude.

Preferred

• Experience with LinkedIn advertising, CRM systems, webinars or B2B marketing would be advantageous, but isn't essential.
• Don't worry if you don't tick every box – we highly value attitude and potential, as these can bridge almost any skills gap.

Benefits

• Additional leave
• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• Enhanced maternity leave
• Enhanced paternity leave
• Financial planning services
• Free parking