Responsibilities

• eCommerce Strategy & Performance
• Own end-to-end global eCommerce performance across DTC and digital channels, including revenue, margin, and P&L
• Set and deliver a comprehensive global eCommerce growth strategy aligned to overall business objectives
• Lead forecasting, budgeting, and trading principles across pricing, promotions, and profitability for DTC and digital channels
• Drive improvements in conversion, AOV, and customer lifetime value
• Digital Trading & Customer Experience
• Oversee the digital trading calendar globally, ensuring best-in-class execution across launches, campaigns, and site merchandising
• Own the end-to-end customer journey, identifying opportunities to strengthen brand equity and customer relationships through first-party channels
• Lead CRO initiatives including testing across site, product pages, and checkout
• Growth, Marketing & Retention

Requirements

• 8 + years of proven experience scaling revenue profitably through DTC eCommerce channels, ideally within beauty, skincare, personal care, or similar consumer categories
• A history of owning and delivering to revenue and P&L targets
• Experience managing and developing small, global high-performing teams
• Deep understanding of Shopify and the broader digital commerce ecosystem, with experience across or exposure to marketplaces, DTC, and emerging digital commerce channels
• Strong experience across performance marketing, CRM, and conversion optimisation
• Ability to operate at both strategic and hands-on levels
• Strong analytical capability with a data-driven approach to decision-making
• Experience working cross-functionally in fast-paced, high-growth environments
• Confident stakeholder management, including senior leadership
• Entrepreneurial mindset with a bias for action and ownership

Benefits

• Salary: £90,000 to £100,000 GBP per year
• 30 days holiday + 8 UK bank holidays
• Pension contribution Scheme – 5% from you, 3% from us.
• Private Medical Insurance – Includes travel, vision & dental (Vitality)
• Work from Abroad – One month per year, anywhere in the world
• Bonus Scheme – Discretionary bonus, based on individual and company performance
• Mental Health Support – Free, confidential therapy via Spill
• Flexi-Fridays – Finish early one Friday per month
• Avenir Events – Quarterly meetups, celebrations & socials
• Vibrant Office – Runway East, Bloomsbury