Associate - Marketing Solutions

Responsibilities

• Lead the Critical and Future Sectors pillar, owning the marketing approach for sectors such as Advanced Technology and Defence & Security and providing proportionate support for Logistics & Manufacturing
• Turn sector and service business plans, client priorities, pipeline information and market insight into prioritised annual marketing plans focused on growth, lead generation and work-winning
• Advise Sector and Service Leads and senior stakeholders on audiences, propositions, campaigns, investment and measures of success, identifying opportunities to connect sectors, services, accounts and regions
• Lead integrated campaigns across content, PR, digital, events, awards and client engagement, ensuring messaging is audience-led, commercially relevant and aligned with the RLB brand
• Lead the internal launch and activation of the Key Account Programme with the Head of Sales & Marketing, translating account insight into propositions, campaigns and account-based marketing activity
• Work with Business Development, Bids, Strategic Pursuits and technical teams to identify prospects, segment clients, pre-position RLB, qualify marketing-generated leads and support conversion
• Direct market, audience, key buyer and competitor research and use campaign and CRM insight to improve targeting, optimise activity and inform investment decisions
• Own performance reporting across the portfolio, covering engagement, lead generation, pipeline contribution, budget and return on investment, with clear recommendations for improvement
• Maintain a clear and consistent approach to planning and delivery, ensuring ownership, deadlines, dependencies, budgets, risks and progress are effectively managed
• Use digital and AI tools, such as Microsoft Copilot, alongside Monday.com, SharePoint and Microsoft Dynamics to improve the efficiency, quality and effectiveness of marketing planning, delivery and reporting

Requirements

• Significant B2B marketing experience within construction, property, engineering, technology, infrastructure or professional services, including ownership of sector, service or account-based marketing
• Evidence of translating business, sector or key account strategies into prioritised marketing plans, integrated campaigns and measurable lead-generation outcomes
• Strong commercial judgement and the ability to interpret markets, client needs, pipeline priorities and work-winning opportunities
• Excellent senior stakeholder management, facilitation and influencing skills, with the confidence to advise, constructively challenge and secure agreement on priorities
• Strong programme and project management capability, including management of multiple workstreams, budgets, suppliers, dependencies, risks and reporting
• Experience of line management, including setting objectives, prioritising workload, providing constructive feedback and supporting development and wellbeing
• Experience of using campaign, client and market data to produce clear insight, reporting and recommendations for optimisation
• Experience of work management, CRM and campaign measurement platforms; knowledge of Monday.com and Microsoft Dynamics would be advantageous
• Excellent writing, editing, presentation and PowerPoint skills, with experience overseeing content and marketing assets across multiple channels
• A bachelor’s degree in marketing and/or CIM qualification is desirable, or equivalent significant relevant experience

Preferred

• A bachelor’s degree in marketing and/or CIM qualification is desirable, or equivalent significant relevant experience
• Knowledge of Monday.com and Microsoft Dynamics would be advantageous

Benefits

• Hybrid Working - Working patterns to support your work-life balance. As well as competitive maternity and paternity packages.
• Well-Rewarded - A competitive salary and generous holiday entitlement. As well as the opportunity to purchase up to five extra days.
• Focus On Wellbeing - We offer a number of health and wellness options, including gym membership and cycle to work schemes.
• Healthcare Packages - Private healthcare insurance and medical support, including dental insurance and eyecare vouchers.
• Personal Development - A continuous learning and development programme, including established APC and in-house mentoring schemes.
• Additional Benefits - We offer a wide range of benefits including a season ticket loan and professional membership subscriptions.
• Exceptional Exposure - You’ll have the opportunity to work on diverse projects across different sectors and regions.
• Social Responsibility - We hold team and social events as well as charity fundraising and volunteering activities.