Responsibilities

• Understand the needs of our customer base; information requirements, format, channel preference and influencers
• Work with the Marketing team and Centralised Digital Marketing team to interpret insights and develop operational brand plans with omnichannel customer engagement plans
• Build therapeutic and product knowledge
• Adopt the L3 Next framework to ensure consistent planning with robust analysis and execution of campaigns aligned to strategy
• Lead responsibility of marketing-led customer-centric campaigns, ensuring delivery against strong KPIs and performance measures
• Work with the cross-functional team to ensure delivery on operational plans
• Work with Agile principles and support the cross-functional team to achieve this effectively
• Provide innovation through testing new marketing channels, new types of content and new channel execution strategies
• Manage the ABPI certification of content via the Medical-Legal approval process
• Agency management

Requirements

• Bachelor’s degree or equivalent experience
• Experience in pharmaceutical, healthcare or related marketing roles
• Strong analytical, organisational and project management skills
• Working knowledge of the ABPI Code of Practice

Preferred

• Experience or exposure within Oncology therapy areas