DFS Furniture Stores

Assistant Digital Marketing Manager

Doncaster, UK

Salary Not AvailableMid Level

Posted 6 weeks ago

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Job Summary

Own and optimize paid media campaigns for a retail brand, aligning with agencies and platform partners to hit KPI-driven targets while collaborating with analytics to expand audiences and improve creative for new customers.

  • Campaign planning and setup with media and creative partners to meet KPI targets.
  • Direct platform relationships, joint roadmaps, and budget management with forecasting.
  • Channel strategy and creative optimization guided by the Digital Performance & Data team to drive new customer acquisition.

Job Description

Responsibilities

  • Managing the day to day campaign planning and set up, working closely with agency partners for both media and creative
  • Reporting back to the Group Digital Marketing Manager, and Head of Digital Marketing on results and performance against agreed KPIs, whilst also making recommendations to improve, test or change based on results
  • Working with the Group Digital Marketing Manager to own the direct media relationships with our platform partners, building joint plans and road maps
  • Supporting with budget management, ensuring campaigns are delivered within agreed spend and forecasting expected performance based on budgets
  • Keeping up to date with digital media trends, emerging platforms and competitor activity to create channel strategies that achieve our overall digital ambition; to be the best retail brands across all digital platforms
  • Providing technical expertise within the team on ad platforms and feed management
  • Working closely with the Digital Performance & Data team on building new audiences and optimised creative to drive new customers to the business
  • Working with partners and creative agencies (both internal or external) to develop platform optimised creative, whilst continuing to make efficiencies and improvements via campaign management platforms (i.e. Smartly).