Assistant Brand Manager at Maidaid | Brackley, Oxfordshire, UK | £30K/yr – £35K/yr

Maidaid

Assistant Brand Manager

Brackley, Oxfordshire, UK (On-site)

£30K/yr – £35K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own social storytelling end to end across platforms with calendar discipline, community ownership, and influencer partnerships to drive reach and engagement.

Own cross-platform content planning and video production for LinkedIn, Instagram, Facebook and YouTube Shorts.
Own community management and customer relationships across all brand accounts to protect brand voice and drive engagement.
Own trend spotting, competitor activity and campaign performance to inform content, partnerships and future tests.

Job Description

Responsibilities

Develop and execute a consistent content calendar across LinkedIn, Instagram, Facebook, YouTube Shorts, filming/editing short-form content and supporting social graphics.
Lead community management by responding to comments, managing DMs, and fostering positive customer relationships across all brand accounts.
Monitor industry trends and competitor activity to surface opportunities for viral or trending content.
Plan influencer partnerships, collaborations and competitions to expand brand reach where relevant.
Coordinate with external agencies to manage LinkedIn & Meta organic content and paid ad management (scheduling, payment and reporting).
Assist in the conceptualisation, development and execution of multi-channel marketing campaigns with external agencies/designers.
Write, edit and localise compelling copy for social posts, marketing materials and digital advertisements with a consistent tone of voice.
Coordinate product launches and promotional events with internal teams and external creative agency.
Act as brand custodian across the group, ensuring assets remain on-brand and assisting in design asset creation/editing.
Utilise analytics tools to track KPIs such as engagement rate, reach and follower growth.
Compile monthly reports detailing brand performance, campaign ROI and insights for future strategies.
Gather consumer insights and market data to inform product positioning and advertising.
Organise materials for trade events and exhibitions ensuring on-brand collateral and deadlines are met.
Assist sales with marketing material requests and promotional collateral.
Maintain and update content across Group websites using WordPress.
Coordinate and distribute email communications to internal and external audiences.
Provide general administrative and project support to the marketing team and take on ad hoc duties as needed.

Maidaid

Maidaid Halcyon is a supplier of high quality catering equipment including glasswashers, dishwashers, utensil/potwashers & icemakers, Maidaid Halcyon also provide a range of ancillary products including water softeners and water treatment devices as well as best quality specialist detergentsThe wealth of experience gained over the years has established the Maidaid range as leaders within the industry. Our machines have a long standing reputation for durability and reliability.

Founded in 1974

Brackley, England, GBR

28 employees (3 in marketing)

www.maidaid.co.uk