Amazon Media Manager

Responsibilities

• Own and evolve the UK&I Amazon media strategy and roadmap, aligned to commercial targets, brand priorities and the wider eCommerce plan.
• Plan, execute and optimise Amazon PPC, Sponsored Ads, Amazon DSP and relevant Amazon Marketing Services activity across the full consumer funnel.
• Translate sales, traffic and media data into clear actions, with disciplined management of ACoS, ROAS, conversion rate, share of voice and incremental growth.
• Lead annual and campaign budget planning, pacing and forecasting, ensuring investment is directed to the highest-impact opportunities.
• Build a structured test-and-learn agenda across audiences, formats, creative, keywords, bidding and retail moments; evaluate results with methodical accuracy and scale what works.
• Own keyword strategy and search optimisation, partnering with eCommerce teams to improve discoverability, SEO ranking, product detail page performance and conversion.
• Partner with the Amazon account team and internal stakeholders on campaign calendars, promotions, product launches, availability and trading priorities.
• Act as the key UK&I stakeholder for Amazon media agency management, including clear briefs, performance challenge, governance and delivery against agreed objectives.
• Use Amazon Marketing Cloud and other available data sources to deepen audience insight, improve measurement and inform future investment decisions.
• Own Amazon media dashboards and performance commentary, providing concise, commercially focused updates and recommendations to senior stakeholders.

Requirements

• Proven experience managing Amazon Advertising campaigns, including Sponsored Ads, PPC and Amazon DSP; experience of Amazon Marketing Cloud is advantageous.
• A strong track record of using Amazon media to drive sales and revenue growth, with clear understanding of retail media economics and performance levers.
• Excellent analytical skills and confidence interpreting complex data to develop practical insights and recommendations.
• Strong knowledge of Amazon search, keyword strategy, SEO principles, product detail page optimisation and conversion drivers.
• Experience managing agencies and external partners, with the confidence to set direction, challenge performance and hold partners to account.
• Strong commercial judgement, with the ability to balance short-term trading needs, long-term growth and brand equity.
• Excellent project management and organisational skills, with the ability to prioritise effectively in a fast-moving environment.
• Clear and influential written and verbal communication, including the ability to simplify performance for senior and non-specialist audiences.
• A collaborative, proactive and accountable approach, with the ability to work across local and global teams.
• Experience in beauty, premium consumer goods or a fast-paced retail environment is desirable.