AI Content Lead

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own AI Content Engine and turn briefs into scalable multilingual content systems, orchestrating end-to-end AI workflows with quality, compliance, and localization across markets.

  • AI Content Engine: translate briefs into scalable, repeatable content pipelines.
  • Content Orchestration: build reusable prompts, templates, and libraries to automate production.
  • Quality & Localization: ensure language quality, compliance, and market-specific adaptation.

Job Description

Responsibilities

  • Build the AI Content Engine – AI Translator tool: Multilingual translator
  • AI Translator tool: Multilingual translator
  • Sport Tips writer: Football fixtures pre-processed articles
  • Content Writer: Managing agentic Jira and Figma workflows to automate data-backed, design-aware product content
  • Design and own AI-driven workflows for all content needs
  • AI Content Orchestrator: Turn briefs into scalable systems (not one-off outputs)
  • Create reusable prompt frameworks and templates; Prompt library management
  • Continuously improve speed, cost, and quality
  • Deliver High-Volume, High-Quality Content across Product, Acquisition, and CRM content
  • Generate and localize content across multiple markets using AI

Requirements

  • Strong hands-on experience with AI tools (e.g. ChatGPT, Claude, AI agents)
  • Advanced prompt engineering skills
  • Ability to structure inputs to reliably control outputs
  • Experience building scalable, repeatable content workflows
  • Basic to intermediate understanding of API integrations and automation
  • Excellent writing and editing skills in English
  • Strong understanding of UX writing, conversion copy, SEO/AE/LO fundamentals
  • Transcreation ability to adapt tone and messaging across products, markets, and audiences
  • Strong systems-thinking mindset
  • Experience with multilingual content and localisation judgement

Preferred

  • Experience within iGaming or other regulated industries
  • Proven experience improving or replacing existing workflows
  • Familiarity with CMS tools or product/content environments
  • Experience working closely with Product or cross-functional teams

Benefits

  • Private Health Insurance after completing your first 6 months
  • Employee Wellbeing Program
  • Learning and Development Initiatives
  • Team-building and Social Engagement Activities to foster a great working environment
  • Attractive benefits, including coffee, fresh fruit, and snacks
  • Hybrid working (in office/remote)
NetBet logo

NetBet

Net-Bet is a leading provider of online services and platforms to the lottery gaming industry. We develop and employ cutting-edge technology, segmented marketing techniques, rigorous analysis, and the flesh-and-blood creativity of an in-house team. We are dedicated to providing platforms and solutions that give consumers everywhere the freedom to purchase official lottery tickets online and play the world’s biggest lottery draws. At Net-Bet, we appreciate people, process, and results. We strive to be the best at what we do and we attract creative thinkers with similar aspirations who love to take risks, collaborate, and think one step ahead. Interested in joining our team?

Founded in 2002
Tel Aviv District, ISR
34 employees (6 in marketing)

Traffic Signals

Monthly Visitors
392
Traffic Source Mix
Search
52.8%
Direct
30.2%
Referral
8.2%
Social
7.3%
Paid
1.4%

Headcount Trend

Current headcount: ~34

Marketing Team

Marketing Team Size
5 (15% of company)