Responsibilities

• The Advisor, Digital Marketing leads digital marketing activity, including social media, website management and CRM support, for the Phillips 66 UK business and its consumer-facing brands.
• Reporting to the Manager, Brand UK Marketing, this role is responsible for the planning, development and delivery of social content, campaigns and omnichannel communications that strengthen brand visibility, amplify the UK Integrated business and extend the reach of messaging internally and externally.
• Working across multiple brands and functions, the role develops and executes communication strategies, manages website content and performance across the Phillips 66 UK and JET websites, supports effective use of the UK Marketing Salesforce CRM tool, drives audience growth and engagement, and uses performance insights to optimise digital effectiveness across UK Marketing and the wider UK business.
• Social Media: Develop and execute a strategic social media plan stretching across Phillips UK business, JET and Aviation brands on all social media platforms (e.g., Facebook, LinkedIn, Instagram, YouTube, etc.).
• Social Media: Manage the social media agency’s time, budget, workload and delivery across campaigns and projects, including writing briefs, tracking status and managing allocated marketing spend.
• Social Media: Align with Corporate Communications, UK integrated business and UKM brands to ensure brand consistency and message cohesion.
• Social Media: Manage organic, paid and social listening activity on both always- on and campaign basis.
• Social Media: Create and manage the content calendars, to ensure consistent and engaging content across all social media platforms.
• Social Media: Lead social media crisis management by developing and implementing proactive strategies to address and resolve any issues that may arise.
• Social Media: Proactively monitoring brand activity and relevant themes/news stories to identify timely content opportunities, assets and conversations within brand communities.

Requirements

• Has the legal right to live and work in the UK on a permanent basis without restrictions or meet the relevant criteria for employer sponsorship under the UK points-based immigration system.
• Bachelor’s degree in Communications, Marketing, Business, or a related field.
• Proven experience in social media and digital communications, ideally within a corporate environment.
• Experience working with creative agencies and developing media plans.
• Strong track record of managing and growing both B2C and B2B social media presence.
• Knowledge of Sprout Social – or similar social media management platforms.
• Strong writing, editing, and content creation skills.
• Excellent interpersonal and communication skills.
• Proficiency in digital communication tools and platforms.
• Strong organisational and project management skills.

Preferred

• Demonstrated in-market results improving volume and profitability.
• Intermediate proficiency in Adobe Creative Cloud applications.
• Demonstrated ability to contribute to thought leadership by identifying relevant trends, shaping perspectives and turning insight into compelling content and communications.
• Ability to work collaboratively across departments and teams.
• Creative thinker with the ability to develop engaging content.
• Proactive and able to take initiative in improving communication strategies.
• Ability to manage extended teams across marketing agencies.
• Understanding of how external factors influence brand sentiment within the industry.
• Financial aptitude with disciplined budget and cost management
• Strategic thinking skills; able to create new opportunities/challenge current ways of thinking