Advertising Effectiveness Lead

Responsibilities

• Define the measurement strategy for brand campaigns across our app and any associated channels.
• Establish practical measurement frameworks for reach, frequency, engagement, brand lift and other relevant outcomes.
• Lead campaign studies, including survey-based brand lift, conversion measurement and advertiser-specific research where appropriate.
• Translate campaign and audience data into clear reporting, case studies and recommendations for brands.
• Build repeatable measurement packages that the sales team can explain and sell.
• Partner with Ad Operations and Product to improve campaign tagging, data quality, reporting and measurement readiness.
• Work with Data and Analytics teams to develop dashboards and reliable ways to assess campaign performance.
• Manage relationships with research vendors, measurement platforms and other external partners.
• Set standards for study design, methodology, privacy and responsible use of data.
• Train and support commercial teams so they can confidently discuss measurement with clients.

Requirements

• Experience in advertising measurement, media research, marketing science, analytics or a related field.
• A track record of measuring campaigns for publishers, platforms, agencies or brands.
• Familiarity with brand lift studies, survey research, attribution and campaign effectiveness methods.
• Strong analytical skills and the ability to explain findings clearly to non-technical audiences.
• Experience turning measurement into commercial tools, client recommendations or sales enablement.
• Confidence working across Sales, Product, Data and Operations teams.
• Good judgement around research quality, privacy and the limits of what campaign data can show.
• Clear written and verbal communication skills, including presenting results to senior clients.

Benefits

• Benefits include a generous pension contribution, private healthcare, along with a range of flexible benefits and family friendly policies - be sure to speak to your recruiter about all the benefits on offer. We also have plenty of learning opportunities to support your development at Philips.