Advertising Account Manager at macy | London, UK | £34K/yr – £51K/yr

macy

Advertising Account Manager

London, UK (On-site)

£34K/yr – £51K/yrMid LevelPermanent

Posted 6 weeks ago

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Job Summary

Own cross‑channel paid media and data-driven optimization for multiple client campaigns, balancing reach, ROI, and insights across Google Ads, Facebook and other social channels.

Growth/Advertising: Manage end‑to‑end campaigns across search, social, and display with tight budget and KPI ownership.
Measurement: Track performance with Analytics, GTM, and DoubleClick to inform optimizations and reporting.
Collaboration: Align with creative teams on ad content and stay ahead of platform changes and new tools.

Job Description

Responsibilities

Develop, implement, and optimise advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels.
Manage media buying activities to maximise reach and return on investment (ROI).
Monitor campaign performance using tools like Google Analytics, Google Tag Manager, and DoubleClick, adjusting strategies as needed.
Conduct keyword research and optimise campaigns for SEO and PPC to enhance visibility and engagement.
Analyse campaign data to generate insights and prepare detailed reports for clients or internal teams.
Collaborate with creative teams to develop compelling ad content tailored to target audiences.
Stay updated with the latest trends in digital marketing, including changes in platform algorithms and new advertising tools.
Manage multiple client accounts simultaneously while maintaining high levels of organisation and attention to detail.

Requirements

Proven experience managing digital advertising campaigns using Google Ads, Facebook Advertising, and similar platforms.
Strong understanding of PPC Campaign Management, Media Buying, SEO optimisation, and social media management.
Proficiency in analysing data with Google Analytics, Google Tag Manager, and DoubleClick to inform campaign strategies.
Knowledge of Google AdWords best practices and experience with optimisation techniques.
Familiarity with marketing principles, including audience targeting, bid strategies, and conversion tracking.
Excellent organisational skills with the ability to prioritise tasks effectively in a fast-paced environment.
Strong communication skills to liaise confidently with clients and internal teams. This role is ideal for a motivated individual eager to develop their career within digital marketing while delivering impactful advertising solutions for diverse clients.