AD of Brand, Marketing & Communications at The Air Ambulance Service | Rugby, West Northamptonshire, UK | £73K/yr – £86K/yr

AD of Brand, Marketing & Communications

Rugby, West Northamptonshire, UK (Hybrid)

£73K/yr – £86K/yrSenior LevelFull time

Posted 4 weeks ago

Job Summary

Own and steer the organisation’s brand, marketing and communications strategy, leading a high-performing team to drive engagement, income and reputation while advising senior stakeholders.

Lead brand, marketing, digital, PR and communications activity to grow engagement, income and reputation, using data and technology to drive performance.
Develop high-impact campaigns, strengthen supporter experiences, and oversee internal and external communications.
Build and manage a high-performing team with governance, budgets and risk oversight.

Job Description

Responsibilities

Providing strategic leadership for Brand, Marketing and Communications, shaping organisational strategy and advising senior stakeholders.
Lead brand, marketing, digital, PR and communications activity to grow engagement, income and reputation, using data, insight and technology to drive performance.
Develop high-impact campaigns, strengthen supporter experiences, and oversee internal and external communications.
Lead and develop a high-performing team while managing budgets, governance, compliance and risk.

Requirements

Senior leadership experience in marketing, communications, PR, or brand management.
Proven success in developing strategy and delivering measurable results.
Experience managing complex brands and engaging diverse audiences.
Strong track record in supporter/customer acquisition, retention, and engagement across channels.
Skilled in using CRM systems and digital platforms to enhance audience engagement.
Excellent stakeholder management and influencing skills, including with high-profile partners.
Experience presenting to and influencing Executive teams and Boards.
Strong commercial and financial management skills, including budget responsibility.
Experience leading organisational change and protecting organisational reputation.
Inspirational leader with a collaborative approach to achieving organisational goals.

Preferred

Experience within the charity, healthcare or not-for-profit sector, professional membership of CIM or CIPR, and experience of crisis communications and media management would be advantageous.

Benefits

Alongside our wider benefits package, we offer hybrid working and core working hours of 10:00am-3:00pm .
The Air Ambulance Service is looking for an exceptional Associate Director of Brand, Marketing and Communications to join our Executive Leadership Team and lead the next chapter of our brand, marketing and communications strategy.
TAAS is an inclusive working environment where Equality, Diversity and Human Rights are guiding principles.

The Air Ambulance Service

The Air Ambulance Service operates the national Children’s Air Ambulance and the local air ambulance services for Warwickshire, Northamptonshire, Derbyshire, Leicestershire and Rutland.Our vision is clear. We want children to grow into adults, we want adults to live longer and we want bereavement through trauma to become rare.Each of our services works tirelessly to save lives and alleviate sickness, wherever and whenever possible.The Children’s Air AmbulanceThe Children’s Air Ambulance is our national service, flying critically ill children from one hospital to another for specialist care. We are the first and only dedicated paediatric helicopter emergency transfer service in the country. The bespoke, specialist equipment on board our helicopter provides a flying intensive care unit for children. When a child is too sick to fly, we fly a specialist team to them. With flight times commonly over four times quicker than transfer by road, in many cases, time saved is a life saved.Local air ambulance servicesWe fly two local air ambulances services, serving a total of five counties.- Warwickshire & Northamptonshire Air Ambulance (WNAA)- Derbyshire, Leicestershire & Rutland Air Ambulance (DLRAA)These two helicopters provide a rapid response to trauma and medical emergencies over an area of 3850 square miles. They cover many of the UK’s major road networks including the M1, M6, M69 and M42. With an average response of just 13 minutes, between them they attend on average six missions a day.In everything we do we are compassionate, courageous and creative.

Founded in 2003

Rugby, England, GBR

239 employees (21 in marketing)

theairambulanceservice.org.uk