Account Director, Biddable

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end, rapid, data-driven biddable delivery for government‑focused campaigns across three speeds, balancing speed with governance while building playbooks and capability across the NMU and wider ecosystem.

  • Own rapid, data‑led biddable activity and sprint-based optimization.
  • Operate in weekly planning cycles, adapting to evolving briefs and uncertain inputs.
  • Embed learnings, develop playbooks, and raise overall agility for agile government delivery.

Job Description

Responsibilities

  • Own and deliver rapid, data‑led biddable activity across all three operating speeds
  • Lead iterative test‑and‑learn cycles, including sprints, daily optimisation and rapid hypothesis testing
  • Operate effectively within short planning horizons (weekly or bi‑weekly), adapting to evolving priorities and incomplete briefs
  • Capture, embed and scale learnings at pace across the NMU and wider government ecosystem
  • Continually review, refine and optimise ways of working to increase speed and agility across:\n\n- Planning\n- Campaign setup\n- In‑flight optimisation\n- Reporting and post‑campaign evaluation
  • Apply foresight, pre‑mediation and proactive setup to remove friction and enable rapid delivery
  • Contribute to the development of playbooks, guardrails and best‑practice frameworks for agile government biddable delivery
  • The role will be split across the clients location and WPP 650. It will predominantly be an in person and not virtual role.
  • Ensure all government governance, compliance and assurance requirements for biddable media are met and documented
  • Balance speed with risk management through clear guardrails, approval thresholds and escalation routes

Requirements

  • Experience delivering biddable media in fast-paced, high-pressure environments
  • Expertise across the digital media and paid social landscape
  • Proven experience managing large-scale budgets with outcome accountability
  • Confidence operating in regulated or complex client environments, including government
  • Stakeholder management skills and advisory skills at senior level
  • Comfortable operating with ambiguity, evolving briefs and rapid change
  • Collaborative mindset with a clear appetite for transformation and new ways of working

Preferred

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    WPP Media

    Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

    30K employees (6,827 in marketing)

    Traffic Signals

    Monthly Visitors
    159.3K
    Monthly Google Ads Budget
    $9.9K
    Traffic Source Mix
    Search
    34.3%
    Direct
    46.3%
    Referral
    10.7%
    Social
    5.7%
    Paid
    2.7%

    Headcount Trend

    Current headcount: ~30.1K

    Marketing Team

    Marketing Team Size
    6,288 (21% of company)
    Median Career Experience
    10 years
    Median Tenure
    4.2 years
    Marketing Roles Posted (Last 30 Days)
    21