Responsibilities

• From planning recruitment campaigns to optimising our website, paid and organic channels, you’ll play a key role in helping students discover and choose our college.
• You’ll take the lead in managing and optimising our digital channels, delivering impactful B2C campaigns, and ensuring our content is accessible, inclusive, and engaging for all audiences.
• If you’re someone who thrives in bringing ideas to execution, and comfortable with a range of content production types for use across out of home advertising, programmatic, socials, email marketing and more we’d love to hear from you.
• You’ll join an organisation with a welcoming and inclusive culture and become part of a team that makes a real difference to young people’s futures.

Requirements

• Proven experience in digital marketing, preferably within education or public sector
• Experience delivering integrated campaigns with measurable outcomes
• Practical knowledge and deliverability across key digital marketing channels including: Website/content management systems (CMS); Social media and email platforms; B2C Paid media and paid social advertising; SEO and GEO (Google Search Console, SEMrush)
• Understanding of: Accessibility standards (WCAG); GDPR and ethical data use
• Ability to interpret data and translate into actionable insights((GA4, Search Console, Google Tag Manager, Social analytics, SEMrush))
• Excellent communication skills, with the ability to write for diverse audiences

Preferred

• Experience in student recruitment marketing
• Experience producing digital and print graphic design and multimedia content(Adobe suite, Canva, Video production)