Vice President, Marketing Enablement at LaSalle Investment Management | London, UK

LaSalle Investment Management

Vice President, Marketing Enablement

London, UK (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the marketing tech stack and end-to-end digital campaigns, shaping Marketo and WordPress governance, campaign ops, KPIs, and data flow into a CDP, with offshore support and vendor management.

Platform ownership: Marketo strategy, administration, and optimization; WordPress governance for LaSalle.com
Campaign operations: setup, segmentation, A/B tests, nurtures, and KPI-driven optimization
Data & integrations: MAP-CRM-CMS-CDP data flow and API integrations with cross-functional partners

Job Description

Responsibilities

Lead and own the Marketo platform strategy, administration, implementation, and optimization to meet business needs
Oversee and implement end-to-end digital campaign operations including setup, segmentation, A/B testing, and optimization
Work closely with regional Marketing leads to set up and deliver BAU email sends, working with an offshore resource for support
Develop comprehensive campaign workflows, lead scoring models, and nurture programs
Establish clear KPIs to measure effectiveness, engagement, and ROI across digital channels
Leverage analytics and AI-powered insights to monitor and optimize campaigns
Act as owner and primary governance for WordPress (LaSalle.com), including hands-on page publishing
Work closely with Brand Marketing and Content to ensure our website delivers a best-in-class UX
Stay ahead of digital trends, AI technologies, and best practices to evolve digital marketing strategy
Stakeholder collaboration

Requirements

7+ years of experience managing marketing technology stacks, marketing automation, or digital campaign operations. Demonstrated expertise in platform administration and integration.
Proficiency in martech automation platforms (Marketo, WordPress, Google Analytics, WorkFront preferred)
Functional understanding of API integrations, web services, and database technologies
Familiarity with CRM systems, Customer Data Platforms, and marketing attribution models
Strategic thinking with ability to translate business objectives into automated marketing processes
Strong analytical mindset with proficiency in data analysis and ROI optimization
Ability to assess marketing technology investments and make budget-conscious decisions
Ability to convey complex technical concepts to technical and non-technical audiences
Strong interpersonal influence and collaboration skills across marketing, IT, sales, and business units
Excellent project management skills with ability to prioritize tasks and manage timelines

Preferred

Bachelor's degree in relevant subject preferred

LaSalle Investment Management

LaSalle is one of the world's leading investment managers. We build long-term and trusted relationships with our clients – wherever they are and wherever they invest.We are focused solely on one asset class: real estate. This enables us to deliver competitive investment performance, along with the highest levels of client service. Our diverse client base consists of more than 350 institutional investors across the globe, including pension funds, insurance companies, sovereign wealth funds and endowments.LaSalle has rich heritage spanning more than four decades, with more than 850 employees in 24 cities across the globe. We manage US $88.5 billion in private and public real estate equity and debt investments (as of Q2 2025).

Founded in 1980

Chicago, Illinois, USA

1.1K employees (20 in marketing)

www.lasalle.com