Responsibilities

• Lead and own the Marketo platform strategy, administration, implementation, and optimization to meet business needs
• Oversee and implement end-to-end digital campaign operations including setup, segmentation, A/B testing, and optimization
• Work closely with regional Marketing leads to set up and deliver BAU email sends, working with an offshore resource for support
• Develop comprehensive campaign workflows, lead scoring models, and nurture programs
• Establish clear KPIs to measure effectiveness, engagement, and ROI across digital channels
• Leverage analytics and AI-powered insights to monitor and optimize campaigns
• Act as owner and primary governance for WordPress (LaSalle.com), including hands-on page publishing
• Work closely with Brand Marketing and Content to ensure our website delivers a best-in-class UX
• Stay ahead of digital trends, AI technologies, and best practices to evolve digital marketing strategy
• Stakeholder collaboration

Requirements

• 7+ years of experience managing marketing technology stacks, marketing automation, or digital campaign operations. Demonstrated expertise in platform administration and integration.
• Proficiency in martech automation platforms (Marketo, WordPress, Google Analytics, WorkFront preferred)
• Functional understanding of API integrations, web services, and database technologies
• Familiarity with CRM systems, Customer Data Platforms, and marketing attribution models
• Strategic thinking with ability to translate business objectives into automated marketing processes
• Strong analytical mindset with proficiency in data analysis and ROI optimization
• Ability to assess marketing technology investments and make budget-conscious decisions
• Ability to convey complex technical concepts to technical and non-technical audiences
• Strong interpersonal influence and collaboration skills across marketing, IT, sales, and business units
• Excellent project management skills with ability to prioritize tasks and manage timelines

Preferred

• Bachelor's degree in relevant subject preferred