Responsibilities

• Vertical pages and diagnostics landing pages per vertical
• Automotive is live, Insurance is briefed and waiting, Legal will come next. Each has an interactive diagnostic that gives a buyer a reason to hand over their details. Copy, structure and conversion logic are yours; heavier build support comes from the agency and internal solutions.
• Proof and sales assets
• Our messaging rulebook allows named-customer proof only, which means someone has to go and make it. Customer interviews, case studies, buyer-evidence packs, vertical playbooks, one-pagers and deck systems will be built and given directly to the BDMs and to our founding SDR. If sales isn’t using it unprompted, it didn’t work.
• Customer marketing and the Appi installed base
• Three CS enablement series are built and need to run properly: health-score-triggered workflows, in-platform delivery through EngageSpace as well as email, and follow-up on Appi customer webinars. A meaningful share of expansion revenue sits in accounts we already have, and this is how we reach them.
• Founder content production
• Weekly output for two founders on LinkedIn, each with a defined lane and playbook. Five questions a week, answers written to a fixed three-line structure, sourced from call recordings and transcripts written in their voice.
• HubSpot build delivery and reporting
• Workflow, sequences, lifecycle stages, list hygiene, campaign attribution, and the intent-signal loop that turns account-level signal into plays sales can run. Plus a weekly performance pack, built once and then automated. You are the person who makes HubSpot do the thing, not the person who logs a ticket about it.

Requirements

• - Has around 4-6 years hands-on B2B marketing , with real production volume behind you such as; pages, case studies, email, sales assets. We’re looking for breadth over depth in any one channel.
• - Knows HubSpot at working depth : workflows, lists, lifecycle stages, reporting. You can build without asking ops.
• - Ships fast and finishes . Evidence of running several workstreams at once without things quietly dying.
• - Has built, automated or unusually leveraged something in a previous role using AI
• - Confident use of ChatGPT or Claude does not clear this bar. We want someone who has built things: automations in n8n, Zapier or equivalent, enrichment workflows in Clay, API calls into HubSpot, agents that do a real job on a schedule without a human in the loop.
• - Turning call transcripts into draft founder posts is a good example of the kind of thing we'd expect you to reach for.

Preferred

• - SaaS, or another considered purchase with a multi-month cycle
• - Page build (HubSpot CMS, Webflow) without waiting on a developer
• - Customer interviewing for case studies
• - Vertical exposure: Automotive, Insurance, Legal, Healthcare or HR