Responsibilities

• Deliver enhancements to Global Private Bank websites, with a focus on website optimisation, A/B testing and continuous improvement.
• Partner with UX and design teams to support UX research, journey reviews and design quality to improve client experience.
• Use web analytics and other quantitative and qualitative tools to monitor performance and convert insights into prioritised recommendations with measurable outcomes.
• Present findings clearly and credibly, influencing senior stakeholders through evidence-based recommendations.
• Drive the delivery and adoption of new digital channels (e.g. WhatsApp) across EMEA, collaborating with cross-functional teams to ensure successful rollout and user engagement.
• Own global website health: content quality standards, content expiry governance and robust QA processes.
• Evaluate AI opportunities to improve processes and support governance and controls.
• Build and embed best practices with marketing and digital product owners to ensure accurate, up-to-date, and compliant web experiences.
• Take ownership for the implementation of emerging regulations particularly the European Accessibility Act EAA.

Requirements

• Proven experience in digital product delivery, digital marketing or website management, ideally within financial services or a regulated industry.
• Strong analytical skills with hands-on experience using web analytics tools (e.g. Adobe Analytics) to drive optimization decisions.
• Familiarity with heat mapping and website optimization tools (e.g. Siteimprove, Hotjar, Glassbox, Fullstory)
• Excellent communication and presentation skills, with the ability to engage and influence senior stakeholders.
• Experience implementing and managing digital channels (e.g., WhatsApp, web platforms) in a multi-market environment.
• Detail-oriented with a focus on website quality, compliance and user experience.
• Ability to work collaboratively and proactively within a cross-functional team.

Preferred

• Familiarity with digital marketing concepts such as personalised nurture journeys is a plus.