Responsibilities

• Development and implementation of performance marketing strategies aligned with business goals. To include identification of target audiences, establishment of campaign objectives, and selection of appropriate marketing channels.
• Planning, execution and optimisation of activity across various traditional and digital channels (including paid and affiliates) where relevant, including establishment of campaign budgets, monitoring of performance metrics, and implementation of data-driven optimisations to improve ROI.
• Analysis of campaign performance data and insights, and preparation of regular reports to evaluate the effectiveness of activity.
• Optimisation of marketing channels, including landing pages, user journeys, and conversion funnels to improve conversion rates of marketing campaigns (CRO).
• Management of performance marketing budget, ensuring efficient allocation of resources, including monitoring of campaign costs, negotiation of contracts with vendors, and optimisation of spending to achieve marketing objectives.
• Stay updated on competitive trends, marketing technologies and tools to enhance campaign efficiency, where appropriate.
• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures.
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions.

Requirements

• Proven experience leading lifecycle marketing, CRM, customer marketing, retention, loyalty, or marketing automation programmes at a senior level, with ownership of strategy, customer engagement, and business outcomes.
• Demonstrated track record of building, transforming, or centralising lifecycle marketing capabilities, including the development of customer journey frameworks, segmentation strategies, operating models, governance standards, and measurement frameworks.
• Expertise in designing and delivering automated, always-on customer journeys, leveraging marketing automation, personalisation, lifecycle orchestration, and data-driven audience strategies to enhance customer experiences and drive performance.
• Experience leading teams and delivering measurable commercial impact through lifecycle marketing, including revenue growth, customer retention, churn reduction, product adoption, conversion optimisation, cross-sell, upsell, and customer lifetime value improvements.