Responsibilities

• Research and map the current TikTok LIVE Music ecosystem to refine our SOP for Music creator recruitment, onboarding, and growth. Define clear timelines, goals, and KPIs including creators recruited, revenue growth, and market share.
• Partner with the Acquisitions & Community Music Manager to recruit Music talent on and off platform, with primary focus on on-platform. Execute the full SOP post-recruitment: deliver 1:1 and group training, educational workshops, and ongoing account support to improve content quality, livestream performance, and monetisation within the Music vertical.
• Partner with the Acquisitions & Community Music Manager and TikTok agencies to train agency managers on best practices for managing Music creators. Equip agencies with the tools, frameworks, and knowledge to operate in alignment with TikTok's standards, helping to grow both the Music creator ecosystem and the wider community.
• Develop Music-specific education tailored to creators building a livestreaming career rather than a traditional Music career, recognising that the latter cohort requires targeted motivation to stream consistently.
• Analyse creator performance data on a regular cadence, identify trends, and iterate the SOP accordingly to drive continuous improvement.
• Collaborate with EU regional teams and the Campaigns team to design Music vertical campaigns that incentivise consistent LIVE activity and complement existing market initiatives.
• Develop events and projects that maximise livestreaming time and energise both creators and their audiences. Where possible, leverage existing music industry contacts and source partnerships with music industry partners to deliver tailored experiences for top Music creators.