User Acquisition Specialist at Miniclip | London, UK

Miniclip

User Acquisition Specialist

London, UK (On-site)

Salary Not AvailableMid Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end UA for mobile games, combining channel management, data-driven optimization, and creative production to maximize ROI and title performance.

Growth/Channel Management: plan and run UA campaigns across mobile networks, optimize sub-publisher targeting and segmentation.
Measurement & Optimization: produce ROI analyses, run tests, and present concrete recommendations to stakeholders.
Creative & Partnerships: develop ad briefs and oversee production of marketing materials while maintaining daily publisher relationships.

Job Description

Responsibilities

Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
Oversee acquisition marketing campaigns across multiple mobile channels
Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
Experiment and analyse campaigns for existing and upcoming games
Running multiple marketing tests and present results to stakeholders with concrete recommendations
Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
Develop briefings for new ad creatives and oversee the production of marketing material
Manage business relationships with day-to-day communication and reporting

Requirements

Minimum 6 months of experience in paid digital marketing or media buying required
Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
Having prior exposure to a soft launch will greatly benefit the candidate
Excellent communication skills, both written and verbal in English

Miniclip

Miniclip is a global leader in digital games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 400 million monthly and 65 million daily active users across mobile, PC, console, social, and online platforms. Operating in 15 countries, Miniclip develops and launches games in multiple categories across its 22 studios. Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the digital games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally. To date, Miniclip’s studios and companies, which have generated more than 10 billion downloads, include the following digital games: 8 Ball PoolTM, Subway SurfersTM, Golf BattleTM, Football StrikeTM, Carrom PoolTM, OSM - Online Soccer ManagerTM, Football Rivals TM, Pure Sniper TM, Puzzle Page TM, Head Ball 2TM, Motorsport ManagerTM, Darts of FuryTM, Ultimate GolfTM, Mini Football TM, Triple Match 3D TM, Agar.ioTM and PowerWash Simulator TM.

Founded in 2001

CHE

1.6K employees (450 in marketing)

miniclip.com