Responsibilities

• Define and execute the user acquisition strategy for each client, aligned to their goals.
• Own the channel mix, budget allocation and performance targets.
• Spot growth opportunities — new channels, audiences and testing priorities.
• Run paid acquisition campaigns across Meta, Google, Apple Search Ads and other networks.
• Own creative testing, bidding, targeting and day-to-day optimisation.
• Diagnose underperformance and scale winning campaigns fast.
• Track performance against CPI, CPA, ROAS, LTV and payback targets.
• Produce clear, accurate daily, weekly and monthly reporting.
• Turn performance data into decisions clients and the team can act on.
• Work closely with clients and internal teams to align on goals, share insight and keep campaigns moving.
• Partner with analytics/tech to keep tracking and attribution clean.

Requirements

• Proven experience running and scaling paid user acquisition / performance marketing.
• Hands-on expertise across Meta and Google, plus Apple Search Ads and/or programmatic.
• Strong grasp of down-funnel metrics (CTR, CVR, CPI, ARPU, retention, LTV).
• Solid understanding of marketing tech — especially tagging, tracking and attribution.
• Comfortable owning budgets and making data-led decisions independently.

Preferred

• Agency or multi-market experience.
• igaming, casino or sportsbook background (or genuine interest in the vertical).

Benefits

• Company pension
• Employee discount
• Employee stock ownership plan
• Employee stock purchase plan
• Private medical insurance
• Sick pay
• Transport links