US E-Commerce Trading Lead

UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own and optimize Riviera Travel’s US eCommerce engine with a tight link to global strategy, while driving revenue, conversion, and booking UX across trips and add-ons.

  • Growth ownership: US digital commerce calendar, product launches, promotions, and content in line with UK/US requirements.
  • Conversion and journey optimization: funnel, checkout, and CRO with GA4-driven insights to lift revenue per visitor.
  • Content and merchandising: Drupal CMS pages, landing/product content, and performance insights shared with senior stakeholders.

Job Description

Responsibilities
  • Deliver the US eCommerce strategy aligned to overall business and revenue goals.
  • Drive online revenue growth, conversion rate, AOV, and direct bookings and leads.
  • Deliver the eCommerce roadmap, prioritising initiatives based on commercial impact.
  • Plan and deliver digital merchandising to maximise the opportunity of new product launches and offer led campaigns
  • Have a strong understanding of the US travel market and target audience
  • Have experience of managing peak trading periods and promotional calendars (launches, sales, early booking offers).
  • Ability to analyse and interpret data from tools such as Google Analytics / GA4
  • Define and track KPIs (conversion rate, funnel drop-off, abandonment, revenue per visitor).
  • Use data to identify friction points in the booking journey and prioritise fixes.
  • Deliver clear performance reporting and insights to senior stakeholders.
Requirements
  • Hands on experience in e-commerce trading and merchandising.
  • Understanding of digital marketing principles and best practices
  • Proficiency in web analytics tools such as Google Analytics or similar platforms.
  • Excellent analytical skills and the ability to interpret data to inform decision-making and strategy.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Comfortable working in a fast-paced environment and adapting quickly to changing tactical priorities.
  • Hands on experience with eCommerce platforms and CMS (e.g. bespoke platforms, Salesforce Commerce Cloud, Magento).
Preferred
  • Experience in the US travel industry would be advantageous and is desirable
  • Understanding of SEO and the impact of AI.
Riviera Travel logo

Riviera Travel

Riviera Travel celebrates 40 years of providing high quality escorted tours and river cruises plus offering unrivalled value for money.We are incredibly passionate about our holidays and service, and our people both in the UK and overseas are dedicated to ensuring that we meet and indeed exceed the expectations of our discerning and loyal customers.From our roots organising simple coach trips to Paris, we have evolved to be Britain’s largest overseas escorted tour operator with a turnover in excess of £100million, offering a fascinating range of holidays and experiences spread across four Continents.We have now established ourselves as the largest operator in the UK and experiencing stellar growth.The business is highly focused on delivering high quality product representing excellent value for money combined with ‘best in market’ service and high levels of efficiency.Riviera Travel is the most dynamic company in its sector, targeting the over 55 demographic which provides a robust and growing market for the future.

Founded in 1984
Burton Upon Trent, England, GBR
392 employees (102 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
177.4K
Monthly Google Ads Budget
$16.6K
Traffic Source Mix
Search
65.3%
Direct
20.3%
Referral
2%
Social
3.7%
Paid
1.1%

Headcount Trend

Current headcount: ~392

Marketing Team

Marketing Team Size
16 (4% of company)
Median Career Experience
21 years
Median Tenure
0.6 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$161M
Last Raise
$161M
Debt Financing, 1 years ago

Funding History

  • Mar 2025
    Debt Financing • $161M