US Digital Marketing Lead

UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own and optimize US digital paid media spend across search, programmatic and social to drive measurable growth and ROI, with GA4 attribution in mind.

  • Budget ownership and end-to-end channel management across paid search, programmatic, and paid social
  • Forecasting, real-time pacing, and performance reporting to inform leadership decisions
  • Tracking accuracy, attribution, retargeting, and testing frameworks to unlock incremental revenue

Job Description

Responsibilities

  • Budget ownership and campaign spend management
  • Lead and manage the digital media budget for paid search, programmatic and paid social channels, ensuring efficient allocation across channels.
  • Forecast spend, revenue and performance outcomes with high accuracy
  • Monitor pacing of optimize spend in real time to maximise ROI
  • Create and provide regular performance reports for management information and decision making.
  • Lead hands on end-to-end management of the paid search, paid social programmatic campaigns
  • Oversee account structure, bidding strategies, audience segmentation and creative testing
  • Implement A/B testing frameworks and continuous optimization processes
  • Ensure tracking implementation and accuracy across platforms (GA4, conversion API’s, tagging)
  • Implement effective retargeting campaigns to drive performance and create good customer journeys
Riviera Travel logo

Riviera Travel

Riviera Travel celebrates 40 years of providing high quality escorted tours and river cruises plus offering unrivalled value for money.We are incredibly passionate about our holidays and service, and our people both in the UK and overseas are dedicated to ensuring that we meet and indeed exceed the expectations of our discerning and loyal customers.From our roots organising simple coach trips to Paris, we have evolved to be Britain’s largest overseas escorted tour operator with a turnover in excess of £100million, offering a fascinating range of holidays and experiences spread across four Continents.We have now established ourselves as the largest operator in the UK and experiencing stellar growth.The business is highly focused on delivering high quality product representing excellent value for money combined with ‘best in market’ service and high levels of efficiency.Riviera Travel is the most dynamic company in its sector, targeting the over 55 demographic which provides a robust and growing market for the future.

Founded in 1984
Burton Upon Trent, England, GBR
392 employees (102 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
177.4K
Monthly Google Ads Budget
$16.6K
Traffic Source Mix
Search
65.3%
Direct
20.3%
Referral
2%
Social
3.7%
Paid
1.1%

Headcount Trend

Current headcount: ~392

Marketing Team

Marketing Team Size
16 (4% of company)
Median Career Experience
21 years
Median Tenure
0.6 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$161M
Last Raise
$161M
Debt Financing, 1 years ago

Funding History

  • Mar 2025
    Debt Financing • $161M