Responsibilities

• Lead the planning and execution of trade marketing campaigns to support the sales team, driving visibility, growth, and customer engagement across all channels.
• Develop and own the annual trade marketing plan, tailoring activity by channel, retailer, and market to maximise performance.
• Collaborate closely with the Marketing Manager to align the B2B and B2C marketing calendars for seamless campaign activation.
• Work with the creative team to efficiently fulfil retailer and distributor marketing requests, maintaining strong attention to detail and coherence with our brand image and values.
• Deliver impactful brand and NPD activations for retailers, including high-quality training materials, bespoke assets, and in-store or digital content.
• Coordinate and execute trade events, including industry trade shows and retailer activations that elevate brand presence.
• Create clear and actionable trade marketing briefs for the creative team, translating commercial objectives into effective campaign outputs.
• Act as a brand ambassador during key customer meetings alongside the sales team, supporting relationship building and business growth.
• Deliver product education and training for key retailers and distributors, in-person and virtually.
• Deliver end-to-end project management of all in-store and digital trade requests, maintaining alignment across key stakeholders.

Requirements

• Trade marketing experience: Proven experience within trade marketing, ideally within beauty, FMCG, or a related consumer goods sector.
• Project management: Exceptional organisational skills with the ability to manage multiple activations, deadlines, and stakeholders simultaneously.
• Commercial mindset: Experience managing trade budgets, tracking ROI, and reporting on campaign performance.
• Communication: Clear and confident communicator, able to collaborate across sales, marketing, and creative teams, as well as with external partners.
• Briefing skills: Ability to translate commercial objectives into clear, concise, and actionable briefs for the creative team.
• Industry knowledge: A genuine interest in beauty and retail trends, with the instinct to spot opportunities and share insights across the business.