Trade Marketing Manager at Nestlé | Crawley, Surrey, UK

Nestlé

Trade Marketing Manager

Crawley, Surrey, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own a cross-channel trade marketing portfolio with an emphasis on HORECA, Food Service, and wholesale, driving activation frameworks, ICP alignment, and high-impact partnerships to accelerate a digital-first wholesale model and measurable ROI.

Own annual activation frameworks and execution standards across channels, guiding promo, placement and activation with clear guidelines
Shape ICP priorities and cross-functional alignment (Sales/Brand) to inform strategy and elevate trade marketing standards
Build partnerships with HORECA and Food Service to unlock new touchpoints and commercial opportunities

Job Description

Responsibilities

Own annual activation frameworks, key trade moments and execution standards per channel
Tailor communication and brand messaging to suit on‑trade and wholesale environments
Lead NPD go-to-market strategy across B2B channels
Build deep, value-adding partnerships with HORECA customers to unlock new touchpoints and influence
Identify and develop new commercial opportunities with Food Service partners
Accelerate a digital-first Wholesale model, enhancing visibility, navigation and conversion
Shape ICP priorities for HORECA, Food Service, Wholesale and own channel and shopper insights to inform strategy
Lead cross-functional alignment with Sales and Brand, while leading agencies and external partners to deliver best-in-class execution by coaching and influencing teams to elevate trade marketing standards
Ensure promotion, placement and activation strategies are channel-relevant and aligned
Own trade marketing budget and deliver ROI targets

Requirements

Previous experience or exposure to Trade Marketing / Shopper, delivering customer focused plans with strong results, within the Out of Home channel is essential
Experience within the HORECA channel would be desirable
Ability to build strong relationships internally within matrix and multi-functional teams and external stakeholders
Ability to prioritise and juggle multiple projects with a strong attention to detail
Evidence of flexibility and agility, and use of initiative to solve challenges rapidly and often creatively
Ability to work under pressure to deliver exceptional results creatively
An understanding and experience of working with creative agencies is desirable
Budget Management experience

Preferred

Experience within the HORECA channel would be desirable
An understanding and experience of working with creative agencies is desirable

Benefits

Potential, discretionary annual bonus
Generous pension scheme
12 flexible days on top of 25-day holiday entitlement
2 paid volunteering days
A focus on personal development and growth

Nestlé

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.House rules: https://nes.tl/HouseRules

Vevey, Vaud, CHE

211K employees (18,654 in marketing)

www.nestle.com