Responsibilities

• Lead the planning and execution of large-scale Brand campaigns across TikTok Shop markets, ensuring alignment with platform growth objectives and category priorities.
• Develop full-funnel campaign strategies covering traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimization.
• Build scalable IP methodologies, campaign frameworks, and operational playbooks to support brand incubation, category penetration, and long-term business growth.
• Partner closely with brands, agencies, MCNs, and creators to design innovative campaign concepts and content strategies that drive both brand awareness and GMV performance.
• Collaborate with cross-functional teams including Campaign, Category, Creator Operations, Marketing, Product, Strategy, and Data Analytics teams to ensure efficient execution and strong business results.
• Conduct in-depth performance analysis across GMV, ROI, traffic efficiency, creator performance, and content conversion metrics; identify insights and provide optimization recommendations.
• Analyze market trends, user behavior, competitive landscape, and campaign performance data to identify scalable growth opportunities and improve operational efficiency.
• Manage campaign timelines, stakeholder communications, execution milestones, and risk management in fast-paced and ambiguous business environments.
• Support strategic initiatives including seasonal mega campaigns, Brand Days, industry-level marketing programs, and platform commercial growth projects.

Requirements

• Bachelor’s degree or above in Consulting, Business, E-commerce, Marketing, Communications, or related fields.
• 1+ years of experience in e-commerce, digital marketing, campaign strategy or management consulting, preferably within platform ecosystems or fast-growing internet companies
• Strong analytical capability with the ability to translate data into actionable business insights and strategic recommendations.
• Strong logical thinking, structured problem-solving, and framework-building capabilities with excellent attention to detail.
• Proven ability to manage complex cross-functional projects and balance multiple stakeholders in fast-paced environments.

Preferred

• Strong understanding of social commerce ecosystems, creator marketing, content strategy, and platform operations.
• Excellent communication, stakeholder management, and project coordination skills.
• Self-motivated, highly organised, adaptable, and results-oriented with a strong ownership mindset.