TikTok Shop - Acquisition and Incubation Manager

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own multi-market merchant onboarding and growth, aligning supplier supply with creator ecosystems to accelerate GMV across five new countries while shaping tailored growth tracks and activation for diverse merchant tiers.

  • Growth & Acquisition: Lead end-to-end merchant recruitment, onboarding, and activation across EU and new markets.
  • GMV & Campaign Synergy: Drive GMV targets and align merchant readiness with platform campaigns and influencer partnerships to unlock sales velocity.
  • Merchant Lifecycle & Incubation: Develop tiered growth tracks, provide data-driven optimization, and improve activation, conversion, and retention on the platform.

Job Description

Responsibilities

  • Growth & Acquisition: Lead end-to-end merchant recruitment, onboarding, and activation across EU and new markets.
  • GMV & Campaign Synergy: Drive GMV targets and align merchant readiness with platform campaigns and influencer partnerships to unlock sales velocity.
  • Merchant Lifecycle & Incubation: Develop tiered growth tracks, provide data-driven optimization, and improve activation, conversion, and retention on the platform.

Requirements

  • Experience driving initiatives independently while effectively collaborating with diverse cross-functional teams.
  • Experience with Acquisition and Incubation of merchants in the E-commerce space.
  • Data-driven and structured thinker, combining analytical rigor with a focus on measurable goals.
  • Experience in e-commerce operations or related fields.

Preferred

  • A deep understanding of the EU e-commerce landscape is highly desirable.
  • Fast learner, proactive, and resilient, able to perform and excel in fast-paced, ambiguous environments.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

Recent News