TikTok Lead and Social Media Executive - Lash and Brow Brand at LFT | Paisley, Renfrewshire, UK | £28K/yr – £32K/yr

LFT

TikTok Lead and Social Media Executive - Lash and Brow Brand

Paisley, Renfrewshire, UK (On-site)

£28K/yr – £32K/yrMid LevelPermanent

Posted 5 weeks ago

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Job Summary

Own the social content engine for a lash and brow brand, building short-form video and live shopping momentum across TikTok and Instagram while stewarding launch content and community interactions.

Growth through short-form video, live selling, and community engagement on TikTok and Instagram, turning trends into repeat content.
Live shopping ownership: prep talking points, product promos, and seller-center tasks to drive sales.
Launch collaboration: align with product launches and campaigns, maintain visual consistency, and apply performance insights to future posts.

Job Description

Create short-form video content for TikTok, Instagram Reels and other social platforms.
Help develop the launch content strategy for a new lash and brow beauty brand.
Plan, schedule and publish regular social media content.
Host and support TikTok LIVE shopping sessions.
Prepare products, offers and talking points for live selling activity.
Manage TikTok Shop activity, including product uploads, promotions, flash deals and general Seller Centre tasks.
Deal with TikTok Shop queries and issues, including customer order problems, refunds, missing parcels and platform support requests.
Track content performance and use insights to improve future posts, lives and campaigns.
Spot trends, sounds, formats and content opportunities that are relevant to the brand.
Work with the wider team on product launches, campaigns and promotional activity.

Experience creating content for TikTok, Instagram or similar platforms.
A strong understanding of short-form video.
Confidence filming and speaking on camera.
Good editing skills using CapCut, Premiere Pro or similar tools.
A good eye for visuals, lighting, composition and trends.
Experience using Canva.
Strong written communication skills.
Good organisation and planning skills.
The ability to manage multiple tasks at once.
A genuine interest in beauty, especially lashes, brows, makeup and social media-led brands.
Confidence working in a busy, evolving environment.