Responsibilities

• DACH Field Marketing Strategy: Lead end-to-end field marketing strategy and execution for the DACH region, ensuring alignment to business goals, regional sales priorities, and Hospitality Cloud growth objectives.
• Campaign Execution: Serve as the German-language marketing specialist, owning regional campaign activity including website updates, messaging, webinar promotion, and localised content across channels.
• Digital Content & Localisation: Maintain DACH website content and manage translation agencies and freelancers to localise campaigns, blogs, and long-form assets. Develop German-language content including nurture copy, landing pages, and thought leadership pieces.
• Webinar Programme Management: Own the planning and execution of German and English webinars across the funnel, including stakeholder coordination, campaign execution, and performance tracking.
• Partner Marketing: Build and manage relationships with German hospitality partners to identify co-marketing opportunities and support regional demand generation.
• Conferences & Tradeshows: Leading the annual Cvent Accelerate conference end to end (content planning, speaker management, promotion, and onsite execution) and providing onsite support for Cvent CONNECT Europe, including Innovation Pavilion activations, interview testimonials, and audience engagement.
• Unique Venue Segment Marketing: Lead nurture programmes for the Unique Venue segment, including webinars, digital promotions, and close collaboration with the sales team.
• Performance Tracking & AI-Assisted Execution: Track, measure, and report on programme performance, using insights to optimise future activity. Integrate AI tools into content creation, localisation, and campaign optimisation to drive efficiency and improve output quality.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business, Communications or relevant experience.
• Proven track record of marketing experience, preferably in B2B field marketing, demand generation, or integrated campaign roles.
• Fluent German and strong English language skills, with the ability to create, review, and refine German-language marketing content.
• Experience managing regional marketing programmes across Europe, ideally with direct ownership of DACH markets.
• Experience delivering webinars, nurture campaigns, digital promotions, and in-person or hybrid events.
• Experience working with agencies, freelancers, and cross-functional internal teams in a matrixed organisation.
• Strong project management and campaign execution skills with the ability to manage multiple initiatives at once.
• Knowledge of digital marketing, inbound and outbound campaign techniques, webinar best practices, and content localisation processes.
• Strong stakeholder management skills and the ability to collaborate effectively with regional sales teams and senior internal partners.
• Familiarity with AI tools for marketing execution, including content generation, translation support, and campaign optimisation. Comfortable experimenting with and adopting new tools to improve efficiency.

Preferred

• Understanding of the hospitality industry, hotel technology, or venue sourcing landscape.
• Experience supporting regional conferences or marquee customer/prospect events.
• Experience working on localisation and translation workflows for European markets.
• Experience contributing to pipeline generation and sales enablement through integrated marketing programmes.