Strategy Director, Oncology Solid Tumor Marketing at GSK | County Durham, Durham, UK

Strategy Director, Oncology Solid Tumor Marketing

County Durham, Durham, UK (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive cross-functional brand strategy and governance across oncology marketing, forecasting, analytics, and lifecycle management.

Lead Commercial Strategy Team for the brand, a matrix team of commercial leaders across finance, forecasting, insights & analytics, marketing, and market access
Strategic & Operational Planning
Strategic development of brand KPIs, measurement plans, and performance monitoring aligned to strategic imperatives and critical success factors
Development of leadership and governance documents (i.e. Monthly Performance Review (MPR)/Monthly Operational Review (OPR), Investor Relations (IR), launch readiness reviews (LRRs), etc.)
Serve as marketing lead / point of contacts for Insights & Analytics, Competitive Intelligence, Forecasting and Supply
Strategic LCM (Lifecycle Management) Strategy for a multi-indication product , including identifying current & future opportunities and prioritization of investment by indication as appropriate
Lead assessment of market development and key commercial opportunities to optimize launch planning
Identify and integrate novel data sources (biomarker, lab, claims, RWE, etc.) to enhance marketing strategies

Bachelor’s Degree
8+ years of professional experience, including 4+ years in pharmaceutical marketing, two of which are specifically in the oncology sector
Experience with budget management and foundational principles of P&L management
Experience in strategy development and execution

MBA, MS, or MA in business, marketing science, or science related
Oncology experience is preferred
Experience in insights and analytics, market research, or forecasting
Ability to lead through change and inspire agility/flexibility amongst team
Experience working with and managing external agencies, vendors and consultants in support of marketing plans and field team needs
Ability to work effectively across a matrix environment and influence without formal authority
Demonstrated ability to influence senior commercial leadership and confidently defend informed recommendations
Demonstrated ability to apply data and analyses to drive high impact business decisions
Strong verbal and written communication/ presentation skills