Staff Lifecycle Marketing Manager at GitLab | UK | $139K/yr – $235K/yr

GitLab

Staff Lifecycle Marketing Manager

UK (Remote)

$139K/yr – $235K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own lifecycle email and automation for a B2B SaaS audience, shaping nurture journeys from awareness through renewal with a data driven, personalized approach.

Lifecycle ownership: build and optimize automated journeys and triggers across buyer stages.
Channel coordination: guide events, webinars, priority campaigns, and multi‑channel messaging with cross‑functional teams.
SME and enablement: evangelize email best practices, improve segmentation, deliverability, and QA across plans.

Job Description

Create, monitor, and improve complex automated campaign journeys and triggers with static and dynamic content to help educate and motivate prospective customers across their buyer journey
Lead the creation and implementation of lifecycle marketing campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, and launch, with a focus on personalization and performance optimization
Develop communication plans for key opportunities to engage with GitLab, including live events, webcasts, workshops, and priority campaigns.
Collaborate with marketing operations, data analytics, product marketing, campaigns, content marketing, and regional teams to create cohesive messaging across different channels
Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights
Act as an email marketing SME: ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability

GitLab

4.1 Glassdoor

GitLab is a complete DevOps platform, delivered as a single application, fundamentally changing the way Development, Security, and Ops teams collaborate and build software. From idea to production, GitLab helps teams improve cycle time from weeks to minutes, reduce development costs and time to market while increasing developer productivity.We're the world's largest all-remote company with team members located in more than 65 countries. As part of the GitLab team, you can work from anywhere with good internet. You'll have the freedom to contribute when and where you do your best work.Interested in opportunities at GitLab? Join our talent community and share your information with our recruiting team: https://about.gitlab.com/jobs/

Founded in 2014

San Francisco, California, USA

3.3K employees (267 in marketing)

about.gitlab.com/?utm_medium=social&utm_source=linkedin&utm_campaign=profile

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