Sr. Product Marketing Manager, eCommerce - UK&I

London, UK (Unknown)

Salary Not AvailableSenior Level8+ years exp

Posted 2 weeks ago

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Job Summary

Own messaging and GTM for a B2B fintech product, aligning ICPs, competitive positioning and cross-sell playbooks with product and revenue marketing.

Product Strategy: articulate ICPs and differentiating value to target audiences.
Launch & GTM: orchestrate launches, track adoption, and measure success.
Voice of the Customer: feed insights into product, campaigns and sales enablement.

Job Description

Responsibilities

Product positioning and messaging - develop clear ICPs and differentiated positioning informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.
Product Launches - responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring success
Go-to-market strategy - lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement
Cross sell strategy - partner with the Product and Revenue Marketing teams to develop and execute cross sell strategies to existing customers as well as integrating cross sell strategies into the buyer journey for net new customers.
Sales enablement - responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more, to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.
Marketing campaigns - work with our revenue and partner marketing teams to support campaign initiatives attracting new customers as well as cross selling to existing customers, as mentioned above.
Be the voice of the customer - enable internal teams by being the internal voice of the customer.

Requirements

Bachelor's Degree
Relevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.
Typically a minimum of 8-12+ years
Experience in product marketing and/or product management in a B2B environment, particularly selling to eCommerce businesses. Experience within a card issuing, issuing processor or related payments industry or in a similar FinTech industry preferred.
Demonstrated success in launching and driving adoption of new products in a B2B environment.

Preferred

Master's Degree
Marketing or equivalent field from an accredited university or MBA.

Global Payments

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

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