Responsibilities

• Lead global demand campaign strategy and architecture
• Own and lead the global demand campaign framework for HED/Gale, ensuring campaigns align to portfolio priorities, regional needs, and revenue goals.
• Define campaign objectives, target audiences, offers, channel mix, sequencing, timelines, and success metrics, balancing ambition with operational reality.
• Establish clear campaign standards and guidelines that enable consistency, quality, and scalability across regions.
• Design and operationalize high‑impact campaigns
• Build end‑to‑end global campaign plays that deliver high‑quality marketing leads and pipeline impact.
• Translate strategy into clear, actionable campaign briefs and kits that regional teams can implement.
• Guide trade‑off decisions to focus effort on the highest‑impact campaigns, reducing noise and complexity.
• Provide senior cross‑functional leadership
• Partner closely with:

Requirements

• Deep experience in demand marketing and global campaign leadership, with a proven ability to drive pipeline impact, not just activity.
• Strong track record designing integrated, multi‑channel demand programs across email, paid media, social, search, web, events, and partners.
• Ability to operate as a senior cross‑functional leader, influencing across teams
• Highly organized, systematic planner who can manage through complexity and build simple solutions.
• Strong analytical and strategic skills, comfortable using funnel data to guide decisions and priorities.
• Clear, confident communicator—able to set direction, explain trade‑offs, and drive alignment.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• Typically 8+ years proven experience in campaign marketing, demand marketing, or related roles.

Preferred

• Experience working in global or international marketing environments strongly preferred.