Sr Marketing Activation Associate - Regional Dolls at Mattel, Inc. | Slough, UK | £47K/yr – £56K/yr

Mattel, Inc.

Sr Marketing Activation Associate - Regional Dolls

Slough, UK (Unknown)

£47K/yr – £56K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own regional marketing execution by translating global direction into market plans, coordinating campaigns, and aligning cross-functional teams to drive sales performance and retail impact.

Campaign orchestration: translate regional direction into market plans and drive on-time, on-brand activation across channels.
Cross-functional delivery: align Sales, Supply Chain, and retailers with data-informed demand planning and promotion execution.
Performance analytics: monitor KPIs, identify trends and risks, and surface actionable insights to optimize spend and sell-through.

Job Description

Execute marketing plans by market in collaboration with media and PR teams (toy & franchise).
Lead day-to-day execution of campaigns and activations across markets or assigned scope.
Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
Maintain high standards of execution across all channels and touchpoints.
Identify and resolve execution issues in a timely manner.
Support AOP and A&P planning processes through data analysis and market inputs.
Assist in translating regional direction into market-level plans and execution requirements.
Support product selection by market and channel, including coordination of exclusives.
Maintain pricing and assortment discipline in line with global frameworks.
Contribute to initiatives that support business performance across geographies.

Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment.
Partner with Sales teams to support execution of plans and initiatives.
Act as a key contact for smaller markets or defined areas of responsibility.
Support engagement with cross-country retailers as required.
Coordinate alignment between Commercial, Sales, and other cross-functional teams.
Track KPIs including sales performance, sell-through, and promotional effectiveness.
Analyse performance data to identify trends, risks, and opportunities.
Consolidate insights on competition, retail, and consumer trends.
Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans.
Recommend tactical actions to optimise results

Mattel, Inc.

3.7 Glassdoor

We empower generations to explore the wonder of childhood and reach their full potential.We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized as a Great Place to WorkTM and as one of Fast Company’s Best Workplaces for Innovators.

Founded in 1945

El Segundo, California, USA

12K employees (2,443 in marketing)

about.mattel.com

62% recommend to a friend

74% CEO approval